Our Methodology

There’s a Method to our Madness

Our Mission is simple:

…to increase Your Company’s Sales Revenue & Profits, and to ensure its long term Growth & Success!

(Isn’t that what you want, too?)

In order to achieve business success, you must have a way—or Method—for getting there. Our approach—or Methodology–utilizes proven marketing tools & resources to create a customized marketing program just for you.

Here’s how it works…

After taking the time to learn your business, the market you’re in, your competition, your company’s strengths & weaknesses (and so on)…we’ll customize a Marketing Roadmap just for your business. And this Roadmap will provide you with the guidance you need & want for your overall strategic marketing plans.

…And here’s what some of the Results will be…

Load more Prospects into your Sales Pipeline!
Drive more Traffic to your Website!
Improve your Conversion Rate of Leads into Customers!
Promote your Brand around the World!

Here are the 7-Steps in our Methodology…

1—Assessment

We start your project by learning who you are and what you do. We ask questions, gather data about your business, and assess your current & past marketing strategies. The more information we extract, the better. Our goal is to completely understand the DNA of your company or organization.

2—Analysis

After gathering data on your business, a top to bottom analysis will be done by our marketing team. This analysis is the cornerstone for your Marketing Roadmap. We’ll sort, prioritize and begin to understand the information we’ve collected on you, your employees, and your business.

3—Strategy

Let the creative process begin! Upon analysis of the data gathered on your company & marketplace, our team will begin to develop an overall marketing strategy. These strategies will combine product development, promotion, distribution, pricing, relationship management, and other elements; identify your marketing goals; and explain how they’ll be achieved within a stated timeframe. We’ll then promote your core values, ensure customer satisfaction, address areas of improvement, and focus on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.

4—Roadmap

This written document details the step-by-step process and necessary actions & resources needed to achieve your marketing objectives & revenue goals. Our Roadmaps are custom-designed specifically for your company…and are:

Clear. Our Roadmaps are an unambiguous statement of ‘exactly’ what is to be done.
Quantified. Each activity should be, as far as possible, quantified…so that its performance can be monitored & measured.
Focused. We focus on promoting your mission, building your brand, and communicating the value of your company.
Realistic. The goals & objectives will be achievable.

5—Implementation

A brilliant marketing plan and concrete Roadmap are only as good as its implementation & execution. Speed to market is crucial, and we’ll ensure that each phase of the plan is quick & concise. Proper implementation will give your company the edge over your competitors.

6—Launch

Once it’s time to ‘message’ and promote your product or service to the world, Conversion Pipeline will kick the marketing machine into hyper-drive. We’ll ensure that your launch is covered by multiple media outlets & social networking sites. And we’ll ensure that your press releases are professionally written, powerful, and broadcasted to your targeted demographic groups around the world.

7—Evaluation

This is another way in which Conversion Pipeline is different from other marketing companies. Upon execution & implementation of your marketing plan/Roadmap, we’ll provide continuous monitoring, measurement, and support. Markets change, and so do marketing programs. We’ll regularly evaluate & analyze which strategies are exceeding expectations, and which need to be adjusted. We measure ROI on each implemented strategy to help determine program adjustments, and ensure that your marketing budget is being used effectively.

Working with us, you’ll be sure that you’re always using the latest technologies…and capitalizing on the latest market trends.