SEO Training Class in Northern VASearch engine optimization (SEO) is the process of helping your online presence get exposure in search engines like Google, Yahoo! and Bing. Every single company, large and small, should have a coherent SEO program in place and in constant operation.

Many companies have marketing people on staff, but many of those marketing people don’t have the expertise to programmatically execute search engine optimization. Conversion Pipeline wants to help change that.

SEO TRAINING PROGRAM

The program was created by Harry Brooks, as the Network Solutions SEO Seminar, and was developed into a training series that included a 3-day intensive workshop and also a webinar series.

In 2010, the online version was voted one of the top 3 webinars of the year by PRWeb, the premier online news release syndication company.

The program covers all aspects of on-page and off-page SEO. Trainees will leave the program with detailed knowledge of not only how SEO works, but also how to execute an effective SEO program.

The SEO Training program is a class that can be held at the Conversion Pipeline offices in Chantilly, Virginia, or at your office location. Conversion Pipeline will deliver a 1/2 day or full day training class that systematically covers how to plan and maintain an SEO program.

THE 1/2-DAY CLASS (3 HOURS) COVERS:

  • How crawlers work
  • Keyword research
  • Building an optimized web page
  • On-page website optimization
  • The 1/2 Day class is $2,400.00

THE FULL-DAY SEO TRAINING CLASS COVERS:

  • How crawlers work
  • Keyword research
  • Building an optimized page
  • Website construction techniques for SEO
  • The PageRank Algorithm
  • How to build back links
  • The role of social media
  • Includes a custom SEO Roadmap

This six-hour course (at a cost of $4800) includes a brief, end-of-day review period to discuss your included SEO roadmap. The custom SEO Roadmap is a document that provides keyword research, on-page optimization for your current website (up to 10 pages), and a six-month outline of specific, SEO-related activities to be carried out by your team.

DESIGNED FOR COMPANIES

Our SEO Training program is designed for companies who have people on staff who can execute daily, or at least weekly, activities. The full day program costs about as much as 2 or 3 months of SEO service, including start up fees. For many companies, it just makes sense.

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