One of the biggest challenges for any business is understanding how best to use website internet marketing to get new customers. Let’s face it, there is a lot of voodoo associated with SEO and many businesses have been burned more than once. Conversion Pipeline has put together a training program that will leave you with specific action items, things you can start doing RIGHT NOW to improve your website traffic and get more customers.
The Business SEO Training Seminar is an information-packed half day of strategies and tactics that will take your business to the next level.
Business SEO Training Seminar Overview
Website Strategy Overview – here we will cover the various ways you can and should be using your website. This will set the stage for the detailed tactics covered in the remainder of the program.
Keyword Research – Which keywords should be included in your website? How should you incorporate them? We will cover everything you need to know to select great keywords that will be the foundation of your SEO program.
How Robots Work – Just how does Google work? We’ll take you through the technical details of how search engines work. You’ll be able to parlay this knowledge into tactics to improve your website rankings.
On-Page SEO – The step-by-step process to building web pages and a website that will rank high in the search engines. We’ll cover everything, tags, body copy, page linking, structure, content management systems, and more.
Off-Page SEO – This is the part of SEO that will make or break your effort and also the part that could get you into trouble if you don’t know what you’re doing. Building new backlinks to your site in a way that Google will LOVE. We’ll tell you the secrets that we use to do this for our clients.
Google Analytics – How can you tell if your SEO program is working? Learn how to track every inbound phone call and web lead you get so that you can determine the ROI on your SEO program.
One-On-One Consultation – After the seminar, you can sign up for a 30 minute on-on-one session, where one of Conversion Pipeline’s SEO experts will sit with you and go through your website. We’ll give you customized actions to take to improve your website and walk you through the strengths and weaknesses.