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4501 Daly Dr. Suite 312, Chantilly, VA 20151

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Does Your Dental Practice Need Digital Marketing?

Marketing A Dental Office Can Be Tough

Dentists are trained in medicine, not marketing. Office staff typically have industry-specific training as office administrators and managers, not as professional marketers. Taken together it means that dental offices frequently have to outsource their dental marketing to an outside agency.
Dental Marketing Consultation


How We Can Help Your Dental Office!

For local dentists, choosing a digital marketing agency can be difficult as dental offices have complex marketing requirements. From scheduling requests online, to following the HIPPA act of 1996, or uploading new patient forms to their websites, dental practices have unique needs. Conversion Pipeline has many years working specifically with dental offices.  We know the different marketing and advertising techniques needed to properly promote services such as Invisalign, Implants and Teeth Whitening. We have the proven experience and custom dental marketing solutions to increase your number of new patients.

Why Do Dentists Need Digital Marketing?

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Over 60% of patients use online reviews to find a new Dentist.

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Over 40% of people who used a mobile device to find a Dentist booked an appointment.

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70% of users expect to find a Dentist office within 5 miles (or less ) than their location.

Digital Marketing Expertise To Help Your Dental Practice Grow

Conversion Pipeline has a great deal of expertise in marketing healthcare services. With this experience, we have put together a set of dental marketing packages designed for the unique needs of a dental practice.

Each package begins with a website design and launch. The website will serve to not only provide information about the dental practice, but also provide users with easy access to admission paperwork, scheduling requests and important information about the doctors and staff. This focus on providing enhanced patient service is what separates these dental marketing packages from services geared toward other vertical markets.

Dental offices need a marketing partner that understands their business needs, not some cookie-cutter one-size fits all solution. Conversion Pipeline takes great pride in understanding our client’s specific needs and creating customized marketing plans that help their dental practice flourish.

Dental Office Marketing

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Dental Digital Marketing Services

Web Design & Development

Conversion Pipeline offers web design solutions for growing Dental offices who need a scalable and robust mobile-friendly website.

Since 2009, Conversion Pipeline has delivered responsive mobile-friendly website solutions that give our clients flexibility and scalability while focusing on what really matters the most which is quality lead generation. All digital marketing strategies drive visitors back to your website. Don’t lose them on a cluttered and confusing website that isn’t mobile friendly. Our mobile responsive websites improve user experience, engage with your target audience, are cost effective, flexible, and designed to nurture and capture qualified leads.

Search Engine Optimization

Search Engine Optimization (SEO) for Dental offices includes elements of on-page and off-page search strategies, link-building, local business citations, content marketing, social media marketing, white paper creation, lead generation campaigns, and web analytics.  The days of changing title tags and simple link building strategies to increase organic rankings are over. Our customized Dental Office SEO program is a major component of our overall digital marketing strategy. The single biggest trend that impacts the way dental offices market their services is inbound marketing. SEO is the foundation of inbound marketing.

Paid Advertising

Paid Advertising strategies have become more complex.  Google AdWords uses sophisticated analysis to determine the quality of your website’s landing pages, industry competition, and uses that data to determine your cost per click (CPC) and position for your Ad.

Conversion Pipeline is a Premier Google AdWords Partner. We have the expertise to quickly launch and optimize your PPC campaign so it can start producing qualified leads immediately. Since we work with other Dentists throughout the U.S. we already know the strategies that work (and most importantly don’t work).

Retargeting 

Retargeting allows us to serve targeted ads to visitors who have been to your website. These retargeting ads increase the likelihood of a conversion since they have already been introduced to your brand. Retargeting is set-up & managed directly through Google AdWords, Facebook or Linked-In business accounts. Retargeting allows you to reconnect with your visitors in a meaningful way. Encouraging customers to return to your website and connect with the brand, helps you nurture leads, and ultimately  increasing conversions.

While patient services are important, the core function of a marketing presence for dentists is to increase the patient base and grow the practice.  With the right website in place, Conversion Pipeline rounds out their new offering with search engine optimization (SEO) services that will drive targeted visitors to the website and convert them into new patients.

But it goes way beyond that.  To establish credibility amongst the people in your market as well as professionally, we can help with a full suite of branding initiatives, from marketing strategy development, branding design, and even press releases and public relations.

Our Services Include:

  • Website Design and Development
  • Search Engine Optimization
  • Online Advertising
  • Branding Development
  • Email Marketing
  • Social Media Marketing (Facebook Advertising) 
  • Press Releases
  • Mobile Marketing
  • Marketing Consulting

Through detailed marketing consultation, a Conversion Pipeline Principal will be able to recommend a dental marketing solution that meets each dental office need based on specific goals and budget.

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Our Awards and Partnerships

Our management team is Google Certified in AdWords and Analytics so we can provide you the best digital marketing services.

We are proud Google, Moz, Localeze and Yext partners. 

ABOUT US

We are a boutique digital marketing firm

– and we’re as big as you want us to be. Our dynamic agile marketing approach means we put the right people on your project when you need them. There is no dead weight, and each team member brings something unique to our clients. We get to know you, and you get to know us – this is the small business advantage with one on one attention. Conversion Pipeline packs a large agency punch with small agency responsiveness and attention.

Digital Marketing Consultant