Online Reputation Management

Online Reputation Management

 

What is Online Reputation Management?

 

“ Online Reputation Management is the process of monitoring, reporting and reacting to opinions, views and comments written about your company online.”

~Sam Collingwood

What Is Your Company’s Online Reputation?

When people search for your company what do they find? Online Reputation Management has evolved over the past few years in response to the social media explosion that has catapulted the voices of individuals on the Internet. Good or bad, right or wrong, people are posting their views and opinions everywhere online and brand management is becoming even more difficult.

Why Online Reputation Management Is Important!

One third of US consumers spend greater than 3 hours online every day!

SOURCE: THE MEDIA AUDIT, OCTOBER 2010

US Internet users spend 3x more minutes on blogs & social networks than on email.

SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010

As Internet use continues grow, many people use their unlimited ability to write whatever they want instantly, including unsatisfied customers, vendors and unhappy employees. Right or wrong, they express their negative opinions and complaints in reviews and articles on various web sites, blogs and forums. Unfortunately, these negative reviews can appear at the top of search engine results and have a very good chance of being seen by potential clients and damaging a business’ reputation.

Negative reviews on Yelp, Merchant Circle, Google and other online review-based platforms can cripple lead generation, adversely impact customer retention and permanently damage your brand. These effects can severely decrease sales and potentially put a company out of business.

How Does our Online Reputation Management Work?

Like a search engine’s spider-bot, our software continually monitors and scans the Internet alerting us anytime your company or even your vendors, partners or employees are mentioned online.  We scan everything from Facebook posts, Twitter updates to blog comments and reviews online in places such as Yelp.

Both positive and negative comments are not only monitored, we document each one compiling them into a report which is sent to our clients monthly. However, negative comments are immediately reported, including our recommendations on what course of action should be taken to neutralize the negative comment.

Should the damaging comment(s) warrant an action, Conversion Pipeline can remedy the situation by creating a fast and effective online marketing campaign. This includes posting positive reviews, publishing new articles and promoting content that will remove the damaging pages from the first couple pages of the search engines.

Online Reputation Management Download

 

 

“It takes 20 years to build a reputation and 5 minutes to ruin it.”

~Warren Buffett

Don’t wait until your Online Reputation is tarnished. Protect your company now!