What is Online Reputation Management?
What Is Your Company’s Online Reputation?
When people search for your company what do they find? Online Reputation Management has evolved over the past few years in response to the social media explosion that has catapulted the voices of individuals on the Internet. Good or bad, right or wrong, people are posting their views and opinions everywhere online and brand management is becoming even more difficult.
Why Online Reputation Management Is Important!
As Internet use continues grow, many people use their unlimited ability to write whatever they want instantly, including unsatisfied customers, vendors and unhappy employees. Right or wrong, they express their negative opinions and complaints in reviews and articles on various web sites, blogs and forums. Unfortunately, these negative reviews can appear at the top of search engine results and have a very good chance of being seen by potential clients and damaging a business’ reputation.
Negative reviews on Yelp, Merchant Circle, Google and other online review-based platforms can cripple lead generation, adversely impact customer retention and permanently damage your brand. These effects can severely decrease sales and potentially put a company out of business. This is why the ability to manage your reputation online is so important.
How Does Online Reputation Management Work?
Like a search engine’s “spider-bot”, our software continually monitors and scans the Internet alerting our online reputation management specialists anytime your company name or even your vendors, partners or employees are mentioned online. Our online reputation management software programs scan everything from:
- Press Releases
- Online Articles
- Social Media Networks
- Blog Comments
- Review Websites
Both positive and negative comments are not only monitored, we document each one compiling them into a report which is sent to our clients monthly. However, negative comments are immediately reported, including our recommendations on what course of action should be taken to neutralize the negative comment.
Should the damaging comment(s) warrant an action, Conversion Pipeline can remedy the situation by creating a fast and effective online marketing campaign. This includes posting positive reviews, publishing new articles and promoting content that will remove the damaging pages from the first couple pages of the search engines.