What Is A Press Release

A Press Release will:

Conversion Pipeline provides the exposure of a Madison Avenue Advertising Agency at a fraction of the cost!

Increasing your brand’s awareness doesn’t have to be hard or expensive. The Internet has allowed online marketing companies to promote a company’s brand creatively and effectively. In the past, it would cost your company thousands of dollars to advertise your company directly to its targeted audience. Now you can spend a fraction of that cost and achieve the same results…through online Press Releases.

How This Works

Distributing your press releases online will create a viral (online word-of-mouth) marketing effect, whereby other online publications, forums and news outlets will cover your press release and promote it on their websites. This is desirable because it gives your press release greater exposure to your targeted audience groups and has an intrinsic SEO benefit by creating ‘back links’ to your website.

Why ‘Back links’ Matter

Once your well-written press release article is distributed online, it will get picked up on various websites and search engines. Every time another website re-publishes your press release, it creates back links (links back to your website). The more relevant links back to your website, the higher your search engine ranking. These back links are one of the variables Google, Yahoo!, Bing and other major search engines use for establishing a website’s search engine ranking.

Drive Search Engine Traffic

Once your press release has been published online, it will be syndicated across a wide network of news related websites. Readers who find your headline interesting, will read your press release and click-through to visit your website. The more places your press release is published online the more traffic your website will receive.

A Credible Source

A press release indicates to your audience that you are a credible subject-matter expert. The more credible information you show to your audience, the more trustworthy you become. When your press releases start appearing in search engines for your keywords, the audience viewing your press release will see you’re a credible source of information…a company that can be trusted.
Conversion Pipeline will create your message and content for each press release or online article, as well as determine the target audience for distribution. We will distribute each press release online–through our media partners–and provide you with reports outlining your success rates. Sound simple? It is. Let us show you what we can do in this exciting new realm of online news.

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