What Is Email Marketing?
Q: Are you looking for a way to interact with your customers & prospects on a recurring basis …without having to spend a lot of marketing dollars?
Check-out these Email Marketing Facts…
The Direct Marketing Association’s latest research shows that the Return on Investment (ROI) for Email Marketing is $57.25 for every $1.00 spent! The ROI of all non-email online marketing is only $22.52 per dollar spent…less than half. Jupiter Research expects Email Marketing spending to hit $1.1 billion by 2010.
A recent WebTrends® survey stated that retailers ranked Email Marketing as the most important demand-generation activity for holiday success…with Search Engine Marketing (SEM) and Search Engine Optimization (SEO) ranking 2nd and 3rd.
Business to Consumer (B2C) Email Marketing spending is estimated to grow 5% per year, to $897 million by 2010; while Business to Business (B2B) Email Marketing spending will grow by 2.4% per year, to $206 million in 2010.
Conversion Pipeline knows how to use Email Marketing as an effective and professional revenue-generator!
In order to remain ‘in-box worthy,’ your weekly emails must have something interesting & powerful to say! Email can be the ‘hook’ that finally makes your prospect give you a call or buy your product or services. Although attempts at email marketing have been around since the earliest days of the Internet, it’s only now becoming a science. Email marketing should be thought of as the biggest social network on the Internet. Like social marketing, you can’t just push-out boring & uninspiring content. You have to inform, educate, and entertain your end-users. So if your email marketing isn’t producing significant ROI, you’re probably not doing it right. That’s where we come in.
Just like your website, an email campaign needs to be well thought-out. Word count, color palette, imagery, calls-to-action, landing pages, analytics, cross-promotion, and many other strategies…all need to be implemented, and fine-tuned.