Google AdWords Express Marketing

More Leads With AdWords Express!

Google Boost is a new advertising platform that Google launched to address the needs of consumers who are seeking local products and/or services. Google is trying to match local consumers with local businesses. If your business has a physical location or relies upon walk-in customers, then Google AdWords Express is an option you should want to pursue.

What Is Google AdWords Express?

Google has taken its popular “Google Places” business listing service and injected it with Marketing steroids; giving local businesses added exposure when a consumer does a product or service related search. Google AdWords Express Ads are served when users search for local businesses; they appear in the “sponsored links” section of Google’s search results and Google Maps. See Google’s video below on how the Google AdWords Express Ads work! The content of an actual Google Adwords Express Ad includes:

Business name.
Business address & phone number.
Short business description.
The number of reviews and the average star rating of that business.
Link to the business’ Places page or website.

Google AdWords Express Video

Benefits Of Google AdWords Express

More people conduct searches online before buying locally.
Attract local customers to your corporate website or Google Places page.
Businesses only pay when people (consumers) click on their ad.
Measure the effectiveness of your ads in your Places or AdWords dashboard.
Integrates within the existing Google AdWords account.
Your ad is displayed prominently within the Google search results.
Possible cheaper alternative – pay per click is growing in popularity thus the overall cost per click (CPC) in Goolge AdWords is increasing.
$50 minimum monthly spend regardless of location or category.