Mobile Marketing

Mobile Marketing Firm

 

 

What is Mobile Marketing?

Mobile marketing is a relatively new marketing concept that focuses on companies using mobile devices (i.e. cell phones) as a way to reach out to their customer base through SMS (Short Message Service). Through the use of a cell phone, companies can advertise a product/service that reaches their intended recipient through a text message.  Mobile marketing is a measured marketing medium, delivering a high return on investment with low capital outlay. Mobile Marketing also has a two-way messaging capability allowing businesses to monitor consumer responses instantaneously. Real-time customer feedback will give your business the flexibility it needs to stay competitive.

Mobile Marketing Statistics

  • There are 271 million mobile subscribers in the US.  (Source: Charts Bin)
  • In 2008, U.S. cell phone subscribers sent and received on average 357 text messages per month, compared to making 204 voice calls a month (Source: Nielsen Report)
  • 82% of adults have a cell phone.  (Source: PEW)
  • There are five times as many cellphones in the world as PCs. (Source: Impiger Mobile)
  • 25% of Americans use only mobile devices to access the Internet, as opposed to desktops.  (Source: On Device Research)
  • Mobile coupons typically receive 10x higher redemption rates than print coupons. (Source: Borrell Associates)
  • 70% of all mobile searches result in action within 1 hour. (Source: Mobile Marketer)

Mobile Marketing – Why It Works!

Consumers all over the world have come to rely on their mobile phone as an essential communications tool. SMS messages can be sent and read at any time thus making SMS messaging non-intrusive. Mobile marketing is also very personal. Cell phone users who opt in to receive text marketing messages from businesses demand valuable information in return for giving up their privacy. If you structure your mobile marketing campaign correctly and give your customers a personal and valuable experience, then you will create customer loyalty (also viral word-of-mouth marketing) thus increasing sales revenue.

Benefits Of Mobile Marketing

  • Quantifiable analytical data
  • Track downloads, page visits, and customer opt-ins
  • Low cost to implement
  • High adoption: 271 million mobile subscribers in the US
  • The ability to reach customers real-time
  • Engages customer base
  • Increases repeat business
  • Drive traffic to your business during slow periods
  • Reach customers “on the go” and create a highly effective communication medium

SMS Text Marketing Campaigns

SMS marketing campaigns are the most familiar method of mobile marketing. With SMS marketing campaigns (a.k.a. “text message campaigns”), a mobile phone user is directed to send a specific text-message keyword to a predefined 5-digit or 6-digit number known as a “short code”. After a user does this, the mobile marketing text message campaign commences! Conversion Pipeline can execute an SMS marketing campaign for your brand with a very quick turn-a-round time.  Here are some SMS Tex Marketing Campaigns to consider:

  • Coupons / Promotions
  • Text-to-Email campaigns
  • Subscription text alerts
  • Voting/Polling
  • Fundraising
  • Information Responses
  • Client Notification Systems
  • Mobile Real Estate Listings

Contact Us For A FREE Mobile Marketing Consultation