What Is Pay Per Click (PPC)?

Pay Per Click (PPC) is an advanced advertising strategy used by businesses to advertise on major search engines (Google, Bing, Yahoo!) and websites such as Facebook® and LinkedIn®. With PPC advertising, your company only pays when a user actually ‘clicks’ on your Ad. Once the Ad is clicked, the consumer is redirected to the advertiser’s website or landing page – thus completing the PPC transaction. Your Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword.

Search engine marketing spend, dominated by Pay Per Click Advertising, has reached $33 billion online!!

PPC offers website marketers and companies the critical and immediate traffic they need, with a definite and measurable return-on-investment.

Pay Per Click Facts:

PPC can quickly drive targeted individuals or companies to your website
It has a much lower cost-per-conversion than traditional advertising (print, radio, TV)
Compliments and works in tandem with Search Engine Optimization and Social Media Marketing strategies
PPC is a great way to launch a new product…by testing the market’s interest
It’s also great for building Brand Awareness …because your ‘Brand’ always appears on page 1
With well-conceived Ad copy, PPC Ad strategies will boost your web traffic
You don’t have to pay top dollar to get top placement
PPC is very effective in selling new or overstocked items
Easily measure your results—via professional analytics

Our Pay Per Click PPC Management Service:

Create your company’s PPC account on Google, Bing, Yahoo, Facebook, LinkedIn, and others
Research and selection of Search-Rich keywords that convert
Create online Ad campaigns targeting your core audience
Track & report Ad campaign results and conversions
Call Tracking
Accurate online reporting tools
Analyze prospect inquiries & conversion rates
Bid management analysis
Optional Landing Page development
Analyze Prospect Inquiries
AdWords Express Management service

Premier Pay Per Click PPC Management Agency

Conversion Pipeline is a premier Pay Per Click PPC Management Agency who has managed thousands of successful PPC campaigns. Our job is to drive qualified PPC traffic to our client’s websites at the right moment of the buying cycle. We track all of our efforts through Google Analytics and other 3rd party analytics software. We also implement call tracking software in our campaigns to incorporate phone leads that were derived from our PPC actions thus giving you a true Return On Investment.