What is Google Remarketing?

Remarketing is the most underutilized online marketing strategy because marketers and companies do not know how to deploy it properly. Remarketing allows businesses who use Google’s paid advertising platform (AdWords) to show ads to users who’ve previously visited their website but did not result in an online conversion. Google remarketing is a powerful online marketing tool that allows companies to stay engaged with their target audience. Remarketing allows companies to display highly relevant ads to a targeted demographic with greater ROI than any other paid online marketing strategy. Companies can achieve higher online conversions by combining various targeting methods (interest categories, demographics, or keyword campaigns).

Google Remarketing

How Google Remarketing Works

Remarketing works when any paid advertising (Google AdWords) or organic search  visitor comes to your website and leaves without converting. Remarketing essentially tags the user through cookies and adds them to your Google AdWords Remarketing campaign. This enables Google to serve these non-conversion visitors with your targeted Remarketing messaging (text or image ads) for 30 days while they are visiting websites on Google’s display network.

Who Should Use Google Remarketing

Any company who is spending money on online advertising on Google and who is looking to increase sales activity on their website or promote brand awareness can benefit from remarketing. Remarketing can be a strategic component of your online advertising campaigns. Use remarketing to match the right message to the right online audience.

Google Remarketing Benefits