What Is Social Media Marketing?
Social Media Marketing (SMM) benefits companies by providing an additional level for customer support, enable you to acquire new customers, gain competitive insight, recruitment and retention of new customers, and a method of managing your corporate reputation online. In Layman’s terms: “Real-Time – In Your Face Communication“. There is no escaping social media, it is virtually everywhere thus making it a marketing force to embrace. There is no denying that Social Media websites have made a significant impact for individuals and companies alike. The immense number of people who participate in social media websites has led to increased investment in the growing field of social media marketing by businesses. As we see a rapidly growing number of businesses include social media ideas and strategies in their goals, we will look at exactly what a social media marketing campaign means and where the benefits are for the business owners.
Social Media Marketing Websites
Social media networking websites allow individuals & companies to interact with one another and build relationships. When companies join those websites, people can interact with the company providing invaluable information on a product or service. The company benefits by having this real-time customer input and the user benefits by having a feeling that they can help mold a particular product and/or service that they care about. That interaction becomes personal to both users because of their previous experiences with social networking site interactions. Common social media networking websites at Facebook, Twitter, YouTube, Flickr, LinkedIn, Blogs and many others!
Social Media And Marketing Benefits
- Establish Brand Awareness and/or Raise Brand Awareness
- Listen to Your Customer’s Opinion
- Conduct Market Research
- Competitive Research
- Enhance Customer Service
- Drive Website Traffic
- Cost Effective Marketing Strategy
- Get Your Message Out Faster
- Impact Search Engine Rankings (SEO)
Targeting Your Audience
Are you ready to join in on the conversion with your customers? Having a general idea of what your customers want is not enough for effective social media and marketing strategy. You should define in detail who your target audience is, what is it that they want, and how you offer content of value that is most relevant for their needs. Once you pinpoint your target audience, you will be able to focus on creating a SMM strategy and a message that will resonate with them.
Social Media and Marketing Strategy
Creating a Social Media and Marketing Strategy is not easy. As you can see from the graph above, there are a lot of components involved in a SMM strategy. Some of these strategies won’t be applicable for your business while other will be beneficial for your business. Conversion Pipeline has worked with hundreds of businesses to help launch their SMM strategy. Are you ready to launch your SMM strategy?