Social Media Marketing?
Social Media Marketing (SMM) benefits companies by providing an additional level for customer support, enable you to acquire new customers, gain competitive insight, recruitment and retention of new customers, and a method of managing your corporate reputation online. Leveraging social media marketing is very intuitive if you are a small business on a limited marketing budget. How else can you reach thousands of customers and prospects all over the globe without zero advertising costs?
There is no escaping social media, it is virtually everywhere thus making it a marketing force to embrace. The immense number of people who participate in social media websites has led to increased investment in the growing field of social media marketing by businesses. As we see a rapidly growing number of businesses include social media ideas and strategies in their goals, we will look at exactly what a social media marketing campaign means and where the benefits are for the business owners.
Important Social Media Marketing Facts
- …750 million users!
- …has 175 million users!
- …has 100 million users | All 500 of Fortune 500 represented!
Social Media Marketing Websites
Social media networking websites allow individuals & companies to interact with one another and build relationships. When companies join those websites, people can interact with the company providing invaluable information on a product or service. The company benefits by having this real-time customer input and the user benefits by having a feeling that they can help mold a particular product and/or service that they care about. That interaction becomes personal to both users because of their previous experiences with social networking site interactions. Common social media networking websites at Facebook, Twitter, YouTube, Flickr, LinkedIn, Blogs and many others!
Social Media Marketing Benefits
- Establish Brand Awareness and/or Raise Brand Awareness
- Listen to Your Customer’s Opinion
- Reduction in Overall Marketing Expenses
- Conduct Market Research
- Competitive Research
- Enhance Customer Service
- Drive Website Traffic
- Rise In Search Engine Rankings
- Cost Effective Marketing Strategy
- Enable Business Partnerships
- Get Your Message Out Faster
- Generate Qualified Leads
- Impact Search Engine Rankings (SEO)
Targeting Your Audience
Are you ready to join in on the conversion with your customers? Having a general idea of what your customers want is not enough for effective SMM. You should define in detail who your target audience is, what is it that they want, and how you offer content of value that is most relevant for their needs. Once you pinpoint your target audience, you will be able to focus on creating a SMM strategy and a message that will resonate with them.
Social Media Marketing Analytics
No SMM campaign is complete without the proper analytics to measure the success of your campaign. SMM analytics will help answer the following questions:
- How many leads or sales is my SMM campaign producing?
- How many new fans have Twitter and Facbeook created?
- Who are your SMM fans and how can you reward them?
- How much traffic are you generating from your SMM efforts?
- What is the SMM conversion rate?