Internet Marketing Firm, Conversion Pipeline, Opens New Office in Williamsburg, Virginia June 21, 2010, Washington D.C. Small business Internet marketing specialist, Conversion Pipeline, announces that it is expanding its operations with opening an office in Williamsburg, Virginia.
Marketing Advice For Franchise Owners Franchise owners know one thing, either they are getting enough marketing support from corporate or they need to take matters into their own hands. Unfortunately, the latter is the usually the case. In today’s era of budget cut backs marketing is usually the one line item in the corporate budget [...]
More small businesses are asking us what they can do to get more involved in social media. I commend them for realizing how important it is for their brand as well as for understanding what consumers are saying about them or their product/service. The first thing I tell a customer about social media is that [...]
Traditional Advertising Takes a Hit Traditional advertising is yet again the victim in a down economy. More businesses today are focusing more of their marketing spend on internet-based marketing versus traditional marketing strategies. Duke University’s Fuqua School of Business conducted a CMO (Chief Marketing Officer) survey, published in August of 2009, on Fortune 1000 CMOs [...]
What is Integrated Marketing Communications? Management consultants came up with the term “integrated marketing communications” (IMC) to describe a marketer’s unified or holistic approach toward marketing across all media platforms. Integrated marketing ensures consistency of messaging throughout all media outlets. While some may think this is a simple concept, it is easily preached but harder [...]
