1. Automate Use social media automation tools to help you manage your social media networks. Some of the more commonly used tools are HootSuite and TweetDeck. You can manage all of your social media accounts through a single interface saving you time and energy. Most of these tools also offer RSS Feed management, which [...]
Small businesses engaged in online marketing are eager to set-up and execute effective social media campaigns. Some small businesses and organizations prefer to manage their social networking accounts in-house and others choose to hire a social media firm. In either case, showing an ROI (return on investment) on social media campaigns is necessary in order [...]
The Social Media ROI Conundrum Search Engine Watch Nathan Linnell | Feb 24, 2011 Social media ROI has been a hot topic of late and will be a primary focus of many marketers in 2011. Whether that leads to marketers determining satisfactory methods of calculating social media ROI is still unknown, but they sure will [...]
Here are some interesting stats from Compete.com regarding website traffic between Facebook and Google. Now are you ready to take social media seriously? December 2009 – Unique Visitors: 1) Facebook: 132,130,132 2) Google: 146,705,164 December 2009 – Total Visits: 1) Facebook: 2,712,334,571 2) Google: 2,686,747,057 Yearly Change 1) Facebook: +210.05% 2) Google: +33.59% Source: [siteanalytics.compete.com)
