What do you want your website to accomplish?
Take a moment and write down (okay you can just do it in your head) the three goals of your website.
Go ahead…I’ll wait.
Take your time…
I’ll bet you — a gentleman’s bet — that every one of your website goals does one of these two things, and maybe both:
- Save Time
- Make Money
Save time and make money, the end game for all other business goals. Think about that for a moment. It doesn’t matter if you’re trying to improve your brand, ecommerce shopping cart abandonment rate, or reduce call center activity; all of these things serve the time/money master.
It’s common sense, right?
YOUR WEBSITE SHOULD HELP YOU SAVE TIME AND MAKE MONEY.
But how can we do that?
It all starts with effective website design. Effective is the operative word here.
You see, most web designers are, well, designers. That’s great because they can often create beautiful web properties. But the most beautiful site in the world is useless if it doesn’t help you save time or make money.
WHO CARES IF IT LOOKS GOOD IF IT DOESN’T CONVERT?
This is the Conversion Pipeline difference. Sure we have a crack design team. But we do not create any website without first figuring out how to create a user experience that will help you save time or make money.
In short, we design beautiful websites that actually convert.
THE WEBSITE DESIGN PROCESS
We need to fully understand your business goals. Yes, to save time and make money, but what are the component goals? Explain your service? Interact with support requests? Capture new leads? Deliver press kits? Build an email list? Once we understand your goals, we can move to the next step.
Explore your design tastes and requirements. We need to know what you like and what you must have, the former for aesthetics and the latter for brand continuity. Conversion Pipeline has developed a process to extract the design requirements that will set you up for web success.
Start the mock up. Based on our consultation we begin by create a mockup that will serve as a springboard for design.
The revision process. Through a series of revisions we hone and polish the site mock until it looks the way you want it to look.
Launch! Conversion Pipeline will launch your new site taking the care necessary to ensure search optimization continuity. Because we are not just designers, but online marketers, we know how to launch a new site so as not to disrupt your hard won search rankings.
Moving beyond the launch, we help you make the most out of your website. Build it and they will come!” does NOT work. From setting up conversation and call tracking to setting up auto responders, just launching a site is not enough to reach your goals. We’ll be there every step of the way.
For more information about how Conversion Pipeline can help you design and launch a new website that will save your time and make you money, call us today.
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