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The Asia Group Website Design

The Asia Group

When The Asia Group first contacted Conversion Pipeline about their website redesign, their email to us was: “My company is interested in redesigning our website, actually to look very much like your homepage. So it looks like your services might be in-line with what we are looking for. Our current website is www.the-asia-group.com, and we’re hoping to redesign to a more streamlined, less clicking, feel.”

Pretty cool when a prospective client wants to incorporate designs from your own website!

Our initial meeting with The Asia Group was a couple hours long as we reviewed sample imagery, designs, scrolling options and tried to download and record the vision in their head onto paper. After our meeting we created a couple different PDF mock ups that we reviewed in-depth with them; capturing what they did and didn’t like.  Within a week of this meeting we created a homepage and subpage “live” mockup design that were bright, engaging and had unique images, icons, colors and weighted scrolling. Shortly thereafter we had 10 Landing pages, animation, a revamped scrolling master homepage and an expandable menu button for their review.  After the first review by their executive team we received the following email on our progress: “We presented the site to TAG leadership on Friday – they love the animations and engagement of the site. Very exciting to get positive feedback on this project.”

This was a complex website with a fluid design, many moving pieces, animation, hi-resolution graphics and a few scope changes that added to the complexity. We were able to overcome design challenges as well as technical challenges to ensure the website loaded quickly and was SEO friendly.  We were lucky as the client was very good at providing specific instructions on color palettes, design changes and quickly provided us graphics and images they wanted incorporated.  This success of this project was a true team effort between our companies allowing us to create a unique website that is like no other on the web.

Conversion Pipeline is very proud to have worked with The Asia Group as they are a well-respected leader in their industry.  We’re thrilled to have been able to take the vision they had in their head and transform it into a one of a kind, dynamic website that captured the true spirit and brand of their company.