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Conversion Pipeline Blog

Conversion Pipeline / Conversion Pipeline Blog

30% of all visitors will leave a webpage if it takes more than three seconds to load. Google prioritizes webpages with faster load times, simple user experience, and mobile friendliness. By optimizing for several key ranking factors, Accelerated Mobile Pages (AMP) help websites get found and improve the conversion rate of visitors that are on mobile devices. AMP improves user experience by using a leaner version of HTML, a special cache and very limited JavaScript that helps pages...

We often get asked the question "What exactly does a digital marketing agency do?" by companies who have never worked with a Digital Marketing Agency before. Well, here is your answer. Trusted Marketing Advisor The best way to describe a digital marketing agency to a company who has never worked with one is that an agency is an extension of their existing marketing department. If that company does not have a marketing department then a digital marketing agency acts...

Michael Delpierre, CEO of Conversion Pipeline, was featured on an RT America segment to talk about Digital Brand Safety Management for Advertisers. Facebook & YouTube have been under scrutiny lately because Advertisers have not been able to control where their ads are being served on their respective platforms. In order to protect Advertiser's brand safety, YouTube and Facebook have made platform changes to allow Advertisers to have better control over ad placement. Facebook Video Advertising Issue: Brands can't control where...

If your nonprofit organization is a 501c3, you might qualify to run search ads on Google Search results with $10,000 of in-kind advertising every month. Conversion Pipeline can tell non-profits how to use, maintain and optimize their Google Grants to grow their organization. View the details below to determine if you qualify, or call us at 877-877-0542 and we will help you find out. Conversion Pipeline will manage your monthly ad spend to ensure your online presence grows and your goals...

Marketers examine Google Analytics to gather insights into their website traffic patterns. Its extremely valuable to understand which pages have a higher bounce rate and which pages are visited more frequently. Marketers look at the various metrics in Google Analytics to make certain decisions on what they should change on the website to attract and keep users on their website for a longer time. By excluding internal office IP addresses (as an example), marketers can gather "true"...

Conversion Pipeline CEO Michael Delpierre will be participating in an expert panel on "Preparing Tomorrow's Contact Center Today - Technology, Tools & Strategies to Propel Success on Wednesday, September 13th at Hidden Creek Country Club in Reston, VA. The event is designed as an interactive day of learning, networking and sharing best practices on some of the hottest topics around!    Participants will  learn how to: Manage, Communicate & Connect  with Your Customers via Social       Media ...

Digital media has brought forth the age of digital advertisement. Facebook and Google, according to the latest report from research firm eMarketer, will together account for 60% market share of total digital ads online. Co-founder and CEO of Conversion Pipeline, Michael Delpierre sat down with Simone Del Rosario of Boom Bust as he took us into the world of digital advertising. ...

Congratulations to our CEO Michael Delpierre who was honored at the ACE Awards for the Greater Reston Chamber of Commerce with the President's Award for all of his hard work! Each year, through the ACE presentation, the Chamber recognizes outstanding businesses, volunteers and committees that are leaders in their industry and make the Reston Chamber a successful place to do business. The Greater Reston Chamber of Commerce presented Michael with the Chamber's President's Award for 2017.  ...

How Long Will It Be Before We Start Seeing Results From Our SEO campaign? You have to look at SEO as a long-term strategy. If you are looking for qualified leads now, consider Pay Per Click / Paid Advertising as an option. SEO does deliver the best return on investment (ROI) out of all digital marketing services. On average, you can start seeing improvements in your search engine ranking around the 90-day mark. Each client is different as their competitive...

There are a number of platforms available to create your website. Unfortunately, many of these platforms have limitations. While Squarespace websites might look good, they offer very little control. WordPress is a much more flexible option. Everyday more and more people are making the switch from Squarespace to WordPress. Migration to WordPress can be difficult. This article will show you how to properly migrate your website Why WordPress? Squarespace is an easy-to-use platform for creating websites. However, it is...