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Conversion Pipeline Blog

Conversion Pipeline / Conversion Pipeline Blog

What is HubSpot Inbound Marketing? Times are changing. Traditional marketing methods are no longer as effective as they once were. People have become accustomed to tuning out commercials or ignoring the flood of marketing emails constantly filling their inbox. This is why companies today must consider new marketing approaches. Inbound Marketing Helps Attract and Convert More Customers Inbound marketing is a marketing approach designed to draw people in and convert them to loyal customers. Inbound marketing includes providing potential...

What is GDPR Compliant? The General Data Protection Regulation (GDPR) became enforceable on May 25th. Companies face serious penalties if they are found to be non-compliant with the regulation’s strict rules regarding the protection of data on European Union (EU) citizens. Although a lot of people have been talking about the GDPR, many companies are still unsure what it means to be GDPR compliant.  Protecting EU Citizen Data Any company collecting data on EU citizens must comply with the...

Conversion Pipeline has been the proud agency of record for Silver Spoon Caterers since 2013. Founded in 1997, Silver Spoon Caterers is a family-owned, female-operated business with loyal customers. Silver Spoon's enduring popularity is due to a diverse menu, talented chefs, and unparalleled service. Choosing the right corporate caterer is essential for any corporate event and Silver Spoon offers catering packages of all types and sizes. As the leading DC Metro area corporate catering company, Silver Spoon...

Vacation Rental Success Summit The vacation rental industry will meet in San Antonio, TX on May 19-20, 2018 for the Vacation Rental Success Summit. Speaking at the event will be Conversion Pipeline's Chief Marketing Officer, Harry Brooks. Harry will be addressing the attendees on how to use Social Media paid advertising campaigns to drive bookings, build brand awareness and implement strategies to help reach their business goals. Some of the Digital Marketing topics include: How various ad platforms like Facebook...

There are a lot of pitfalls to fall into when building, redesigning, or updating a website. No one wants to see the white screen of death instead of the login page. How do you avoid breaking your website by accident? Here are 3 things that you probably didn't know could break your website. 1. Updating the PHP version PHP an open-source software that allows websites to talk to a database. Like any software, PHP is updated occasionally to reduce vulnerability and improve functionality. While...

Many companies struggle to keep up with ongoing marketing efforts. Repetitive tasks such as emails, social media, creating conversion-focused landing pages and website updates are often forgotten. Many companies choose to automate these tasks through the use of marketing automation software to reduce the burden and collect valuable information about their prospects. Marketing automation software helps companies nurture leads and increase the rate of conversions by streamlining activities and allowing the marketer to work in a...

If you're an administrator of a Google Analytics account, you recently received an email about updates to Google's privacy policy. GDPR (General Data Protection Regulation), a law that will take effect on May 25, and the recent Facebook data usage scandals have urged digital platforms to protect data privacy. Google announced two important steps it is taking to protect personal data while retaining the power of aggregate analytics. First, Google Analytics just introduced data retention controls. These controls determine how...

Digital advertising offers a variety of platforms, attribution methods, and targeting options. The great variety of options can be overwhelming and make it challenging to use your ad budget efficiently and effectively.  We will be presenting at The Tower Club's Lunch and Learn event on 12:30 p.m., April 24 at The Tower Club. Attendees will learn how to make the most of digital ad dollars.   We will be sharing a variety of key best practices, including:   1. Pay attention...

If you are looking at your organic traffic results this month and you notice a "pop" or a "drop" in organic traffic, then it is the direct result of Google's latest algorithm update. Google makes many search algorithm updates throughout the year making website owners love or dread the updates. Usually, the websites with quality unique content and clean link footprints benefit from these updates. In a tweet by Google Search Liaison: Each day, Google usually releases one or...

Over the past few months, you’ve probably noticed that more websites are labeled as “Not Secure”. Last October, Google’s Chrome browser began labeling websites that have not yet switched from HTTP to HTTPS with this message. HTTPS is the industry standard for encrypting data on the web. HTTPS offers an added layer of protection and is considered the best way to prevent unauthorized access of sensitive information. Using HTTPS ensures that your website visitor's information is being sent across the...