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Conversion Pipeline Blog

Conversion Pipeline / Conversion Pipeline Blog

Marketers examine Google Analytics to gather insights into their website traffic patterns. Its extremely valuable to understand which pages have a higher bounce rate and which pages are visited more frequently. Marketers look at the various metrics in Google Analytics to make certain decisions on what they should change on the website to attract and keep users on their website for a longer time. By excluding internal office IP addresses (as an example), marketers can gather "true"...

Conversion Pipeline CEO Michael Delpierre will be participating in an expert panel on "Preparing Tomorrow's Contact Center Today - Technology, Tools & Strategies to Propel Success on Wednesday, September 13th at Hidden Creek Country Club in Reston, VA. The event is designed as an interactive day of learning, networking and sharing best practices on some of the hottest topics around!    Participants will  learn how to: Manage, Communicate & Connect  with Your Customers via Social       Media ...

Digital media has brought forth the age of digital advertisement. Facebook and Google, according to the latest report from research firm eMarketer, will together account for 60% market share of total digital ads online. Co-founder and CEO of Conversion Pipeline, Michael Delpierre sat down with Simone Del Rosario of Boom Bust as he took us into the world of digital advertising. ...

Congratulations to our CEO Michael Delpierre who was honored at the ACE Awards for the Greater Reston Chamber of Commerce with the President's Award for all of his hard work! Each year, through the ACE presentation, the Chamber recognizes outstanding businesses, volunteers and committees that are leaders in their industry and make the Reston Chamber a successful place to do business. The Greater Reston Chamber of Commerce presented Michael with the Chamber's President's Award for 2017.  ...

How Long Will It Be Before We Start Seeing Results From Our SEO campaign? You have to look at SEO as a long-term strategy. If you are looking for qualified leads now, consider Pay Per Click / Paid Advertising as an option. SEO does deliver the best return on investment (ROI) out of all digital marketing services. On average, you can start seeing improvements in your search engine ranking around the 90-day mark. Each client is different as their competitive...

There are a number of platforms available to create your website. Unfortunately, many of these platforms have limitations. While Squarespace websites might look good, they offer very little control. WordPress is a much more flexible option. Everyday more and more people are making the switch from Squarespace to WordPress. Migration to WordPress can be difficult. This article will show you how to properly migrate your website Why WordPress? Squarespace is an easy-to-use platform for creating websites. However, it is...

When you create a website traffic Facebook ad (and several other types of ads including brand app installs, conversions and product catalog sales), it automatically defaults to selecting "all placements" to display your ad. This means Facebook both desktop and mobile, Instagram (you don't even need an Instagram account!) and the audience network. Today, we are going to talk about the audience network. According to Facebook the audience network is "a collection of mobile apps where Facebook advertisers...

If you have a restaurant or cafe Facebook business page, chances are, things are going to look very different soon. Facebook just announced that on August 18, 2017, it will be rolling out a new Facebook business template for Restaurants and Cafes that will make it easier for customers to find their business and stay connected with them. Facebook Notification Facebook is making changes to help you find new customers and stay connected. We've developed a new template...

  Digital marketing is a crucial part of growing a business. Companies must ultimately decide between outsourcing their marketing and growing in-house. There are a number of benefits to outsourcing to an experienced agency vs. handling your digital marketing yourself. Interviewing Finding a suitable candidate to handle in-house marketing can cost a considerable amount of time and resources. There are often costs involved with finding resumes on sites like Monster, Indeed and Zip Recruiter. It can take a lot...

  Conversion Pipeline just recently passed the Google Mobile Site certification exam testing our knowledge on mobile website development. The Mobile Site exam was created to test the knowledge of basic and advanced mobile website concepts, including: Importance of mobile website speed and user design Learn how to improve mobile website speed User experience and design principles for mobile websites Advanced web technologies Passing the Mobile exam illustrates that the company has demonstrated the ability to build and optimize high-quality websites, and...