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Conversion Pipeline Blog

Conversion Pipeline / Conversion Pipeline Blog

Companies hire us to stay on top of search trends for their industry. One tool that we use is Google Trends to help us determine how users are searching for their product or service online. Since everyone conducts online searches differently (and use different browsers), it is important to understand what keywords users are putting into the search tool to get the results they want. To show you how our search trends research works, we have documented some...

Whether you are a national brand or a local-based business, your online presence is crucial to your company’s success. While many have already realized this and invested in the expansion of their digital footprint, most are still sabotaging their efforts by missing a few key pieces of the puzzle. A Google search for "contractors in northern Virginia" yields 3.3 million results!  How is it possible to stand out?  That's easy, you need to be sure that...

Conversion Pipeline, a leading provider of digital marketing solutions, announced its selection by The Great Courses (TGC) to provide digital advertising, focusing on search marketing in support of their family of web properties. The Great Courses offers a series of college-level audio and video courses produced and distributed by The Teaching Company (TTC). By developing innovative ways to promote content, enhance existing digital marketing initiatives and by improving conversion rates across sales channels, Conversion Pipeline expects to...

Remember your Facebook feed during the elections? Did anyone de-friend you or did you de-friend anyone? Social media has become so much more than just sharing pictures of your kids. It is now a place to share everything from where you are to what you’re doing to how you think, and who you are voting for. Regardless of your political affiliation, one thing was certain, if you checked Facebook anytime during the election, you were inundated with political...

It’s like Christmas came early. As I sit here hoping my husband conveniently forgets to check his credit card balance, which is… not likely, I’m hoping to earn myself a little good karma by sharing the wealth. What’s that…? Y’all. Don’t tell me you haven’t heard. IT’S PRIME DAY. The retail giant we all love (and love to hate) is hosting its second annual Amazon Prime Day, and that means one thing: Okay, it means lots of things. Lots of...

Ready to switch to an awesome job? Cool, we're ready to hire! If having your own office, casual attire, constant learning and growth, cool people, managers that are actually willing to help you and appreciate what you do, and a great schedule are things that you are into...

As you sit at your desk, counting down the minutes until 5:00 when you can finally leave the office and begin working on tomorrow’s holiday hangover — look, there’s a new Conversion Pipeline blog to read! I’m sad to say there’s no pot of gold at the end of our rainbow, but in our little corner, in the land of digital marketing, there are shamrock earrings and Irish Car Bomb cupcakes, beer to share (later, of...

Google’s been the major talk around the water cooler. They’re changing how they display right sidebar ads — and when I say ‘changing’, I mean eliminating. Gone. See ya. Bye bye. It’s caused quite a hubbub, and everyone’s wondering: Is this for real? How are Google’s actions going to impact my digital marketing efforts? Will the changes affect the visibility of my organic search listings? How is it all going to increase costs, and how much I’ll have to pay to...