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Conversion Pipeline Blog

Conversion Pipeline / Conversion Pipeline Blog

  Digital marketing is a crucial part of growing a business. Companies must ultimately decide between outsourcing their marketing and growing in-house. There are a number of benefits to outsourcing to an experienced agency vs. handling your digital marketing yourself. Interviewing Finding a suitable candidate to handle in-house marketing can cost a considerable amount of time and resources. There are often costs involved with finding resumes on sites like Monster, Indeed and Zip Recruiter. It can take a lot...

  Conversion Pipeline just recently passed the Google Mobile Site certification exam testing our knowledge on mobile website development. The Mobile Site exam was created to test the knowledge of basic and advanced mobile website concepts, including: Importance of mobile website speed and user design Learn how to improve mobile website speed User experience and design principles for mobile websites Advanced web technologies Passing the Mobile exam illustrates that the company has demonstrated the ability to build and optimize high-quality websites, and...

Our clients have recently asked us what we can do to get their web pages to show up in these featured "boxes" at the top of Google organic search.   These types of highlighted search results in Google are called "Featured Snippets". When a user types a question into Google search, Google has the option to display a search result as a special featured snippet at the top of the search engine results page (SERP). The purpose of the featured snippet is that it...

Companies hire us to stay on top of search trends for their industry. One tool that we use is Google Trends to help us determine how users are searching for their product or service online. Since everyone conducts online searches differently (and use different browsers), it is important to understand what keywords users are putting into the search tool to get the results they want. To show you how our search trends research works, we have documented some...

Whether you are a national brand or a local-based business, your online presence is crucial to your company’s success. While many have already realized this and invested in the expansion of their digital footprint, most are still sabotaging their efforts by missing a few key pieces of the puzzle. A Google search for "contractors in northern Virginia" yields 3.3 million results!  How is it possible to stand out?  That's easy, you need to be sure that...

Conversion Pipeline, a leading provider of digital marketing solutions, announced its selection by The Great Courses (TGC) to provide digital advertising, focusing on search marketing in support of their family of web properties. The Great Courses offers a series of college-level audio and video courses produced and distributed by The Teaching Company (TTC). By developing innovative ways to promote content, enhance existing digital marketing initiatives and by improving conversion rates across sales channels, Conversion Pipeline expects to...

Remember your Facebook feed during the elections? Did anyone de-friend you or did you de-friend anyone? Social media has become so much more than just sharing pictures of your kids. It is now a place to share everything from where you are to what you’re doing to how you think, and who you are voting for. Regardless of your political affiliation, one thing was certain, if you checked Facebook anytime during the election, you were inundated with political...

Why don't you need a search engine marketing consultant? Take a moment and consider the reasons why.  Go ahead…I'll wait… Have your reasons ready? I bet they look something like this: You already handle your own marketing You don't need another marketing expense You don't think the investment will turn into new revenue You're too small to hire a marketing consultant You just don't need one What's a search engine? Well, here's the thing… You DO need a search engine marketing...

It’s like Christmas came early. As I sit here hoping my husband conveniently forgets to check his credit card balance, which is… not likely, I’m hoping to earn myself a little good karma by sharing the wealth. What’s that…? Y’all. Don’t tell me you haven’t heard. IT’S PRIME DAY. The retail giant we all love (and love to hate) is hosting its second annual Amazon Prime Day, and that means one thing: Okay, it means lots of things. Lots of...