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Conversion Pipeline Blog

Conversion Pipeline / Conversion Pipeline Blog (Page 13)

Page Ranking: Google Wants You To Know This Although knowledge of SEO terminology is getting more widespread, there is still often confusion over common terms. For instance, page ranking. Google’s PageRank is one of many tools Google utilizes to measure the importance or relevance of a web page in relation to others in organic search results. This proprietary algorithm was developed by Sergey Brin and Larry Page, and the reference to Page in the name can be a...

Brief: JK Enterprise Landscape Supply offers a broad range of residential and commercial landscape products and services at discount wholesale prices. Virginia’s largest Mulch and Topsoil Landscape Supply provider hired Conversion Pipeline for an online strategy to lead their market and drive new, high margin revenue. Online Marketing Strategy: Our solution started by reviewing JKE’s existing metrics and analytics. We immediately noticed they had high bounce rates for target keywords, a limited amount of quality back links online, no social...

The online marketing trends for 2013 are already a hot topic of conversation across many blogs and social networks.  Marketing pros and gurus the world over are talking about what will surely make or break your success. Before I get into the trends, we need to first have an honest discussion.  We need to clear the air.  Get it out in the open, and any other cliche about setting the table with the truth. See, the thing is...

Online Marketing Agency, Conversion Pipeline, has launched Arlington VA's Top Hair Salon, Eli Salon. Conversion Pipeline CEO, Michael Delpierre, stated "We are extremely pleased with Eli Salon's new website. Not only is it optimized to achieve great search engine results but it is also user friendly and showcases the salon's strengths making it Arlington VA's Best Hair Salon"....

Think about your website for a minute.  Think about what your home page says to users who visit the site. What does your site say to those visitors? No, that's not the one question, that will come later. For now, just consider what a website visitor does when he gets to your home page.  What's on the home page?  A slider with 4 or 5 slides, each listing one of your products and a snappy caption?  A main navigation...

The battle between features and benefits has been raging forever.  In case you missed it, nobody cares about features. I mean, really… Do you care that your anti-aging skin cream contains acetylhexapeptide-3? Or do you just want to look 10 years younger at your next high school reunion? Easy answer, right? I see countless examples of benefits oriented marketing messaging, which is great.  But so many marketers miss the point.  I'm guilty of this from time to time, too!  The problem...

Conversion Pipeline provides the small and medium business market with cutting edge marketing programs designed to drive new customer acquisition.  For 2013, the company is launching a new series of packages designed specifically for the dental profession.  The new dental marketing packages will help dentists establish their online presence, increase their customer service and help them grow their practices.  By taking into account the special considerations for the dental community, Conversion Pipeline will be able to...

When we start talking to companies about what they expect to gain out of search engine marketing services, they always say "we want to get on the first page of Google". The more ambitious prospects say we need to be #1 for all of our descriptive service/product keywords. My typically response is, "So what happens if you are on the first page of Google, people click on your website, and...

We’ve already mentioned local SEO as one of the trends to watch in 2013. but let’s explore why local SEO is so important. Google has cornered the market on search algorithms for over a decade. But until recently, people still had to use the telephone book to look up local businesses. All that has changed now. According to a recent MarketingCharts.com report, 82% of local consumers use search engines -- not phone books-- to look up local businesses. This...