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Conversion Pipeline Blog

Conversion Pipeline / Conversion Pipeline Blog (Page 20)

Small business owners are always faced with tough business decisions centering about how to market their company. Every business owner need to understand the best ways to spend money on online marketing to obtain a high level of return on investment (ROI). What most small business owners do not understand is that Small Business Online Marketing Consultants are worth their weight in gold because they uncover online lead generation revenue streams and outline to the business...

This blog post is centered around how to generate web traffic by blogging (or posting fresh & relevant content) on your website. About one month ago, we posted an blog post about "10 Online Marketing Facts". The post was aimed toward the business owner who wants to know what will work (and what won't work) in Online Marketing. The article was short and sweet but on topic and relevant to what our company does. Relevancy is...

A study by Internet Software provider, HubSpot, reported that businesses that regularly blog get 55% more visitors to their website than businesses that do not blog. This coincides with what we have been telling our clients for quite some time. A website needs fresh & relevant content in order to gain in the search engine rankings. Companies that update their website with relevant content attract the search engines that crawl the internet for new content and...

From an online marketing standpoint, most companies are willing to spend money on PPC because they can quantify their spend better than they can with SEO. Enquisite, a web analytics company, released some very interesting search engine statistics that compares PPC spend to SEO and the results are amazing. The results are summarized below: PPC vs. SEO *For every single click on a paid search result, the organic (SEO) results generate 8.5 clicks. *Based on conversion tracking, paid search (PPC) clicks...

The days of optimizing your website once for the search engines and forgetting about it are long gone. A website needs fresh, relevant content in order to show up in the search engine results. Google has been preaching this for years. Matt Cutts, head of the Web Spam team at Google has stated "As we've increased both our size and freshness in recent months, we've naturally indexed a lot of good content and some spam as...

Have you heard of Foursquare yet? If you haven't then you probably should, it is a growing smart-phone social network of over 8 million users. Chances are, some of your target audience is already using Foursquare. What Is Foursquare? Foursquare is a location-based application that is built for smart phones. It has grown to be the second largest location-based application behind Facebook Places. How it works is when a Foursquare user arrives at a location (dry cleaners, restaurant,...

Copyright: maxoidos / 123RF Stock Photo   Most people search Google to when they are looking for legal representation. The Google has already yellow pages, television, and radio as the preferred law firm resource used to reach people in need of an attorney. Search Engine Optimization can be a crucial element of your law firm online marketing strategy.  Because people rarely go past the first page of search engine results, you need your law firm website to appear...

Regardless of what business vertical your company is in, you cannot deny the power of having an effective website internet marketing strategy.  Online marketing can attract more qualified people to your website, increase your brand’s online awareness and inevitably increase your revenue. There are many online marketing strategies to get your website on the first page of the search engine results. Knowing which strategy is right for you can be more difficult. We have outlined some basic...

Use the title and meta description tags as much as you can. Try to make each page unique with it’s own unique title and description. Be creative. Don’t copy and paste news articles in your blog just to add content to your website.  Duplicate-content filters are evolving and even if you gain something initially within the search engines you will eventually loose your ranking later. Create and submit an XML sitemap to all of the...

Apple co-founder and former CEO Steve Jobs has died today at age 56. Apple’s board issued the following statement about his death: We are deeply saddened to announce that Steve Jobs passed away today. Steve’s brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The world is immeasurably better because of Steve. His greatest love was for his wife, Laurene, and his family. Our hearts go out to...