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Conversion Pipeline Blog

Conversion Pipeline / Conversion Pipeline Blog (Page 21)

It is no secret that everyone is spending time on Facebook, especially your customers. Businesses can successfully target their customers on Facebook by following these 10 Facebook Marketing Tips for Businesses. 1. Create a corporate profile page for business so you can establish your online Facebook identity. 2. Add new friends every day. 3. Post quality posts (refrain from profanity). 4. Don't brag. Every 4th post should be about your business, not every post. 5. Bring out your personality. Don't be...

Here is a quick post to explain the benefits of Yelp and why it should matter to your business! Top 10 Benefits of Yelp! Ability to locate basic information about a business (hours of a business, contact information, website, etc.). Customer reviews Promotions and discounts Indexed by Google and normally within the 1st page of search results You can search for types of businesses in your area that you might not easily find on other local search sites You can add your own...

There are many important things you can do as a business owner that will help your website get ranked on the first page of Google. Since Google localizes its search results, businesses need to create content and web pages aimed at localizing their product and/or service. There are many different factors in properly optimizing your website (and webpages) for Google to index you on the first page. For instance: Descriptive Content Descriptive URL Keyword Density Header Elements Back Links Web Page Relevancy And...

Mobile marketing is a relatively new marketing concept that focuses on companies using mobile devices (i.e. cell phones) as a way to reach out to their customer base. Through the use of a cell phone, companies can advertise a product, service or cause that reaches their intended recipient through a text message. I won't get into mobile paid advertising or mobile landing pages in this post but rather save that for a rainy day. Why Mobile Marketing? Simply...

  There are many factors in determining where your website is positioned within Google's search results. This blog post will outline 10 important Search Engine Optimization positioning factors. Search Engine Optimization Positioning On-Page Optimization. One of the the main rules in Google's ranking algorithm involves the location and frequency of keywords on a web page. Off-Page Optimization (a.k.a. Link Building). How many times other relevant websites link back to your web page will greatly influence's Google's positioning of your website. Click-Through...

E-Marketing (a.k.a. electronic marketing) refers to the marketing conducted over the Internet. Two synonyms of E-Marketing are: Internet Marketing, Online Marketing which are frequently interchanged. E-Marketing is the process of marketing a brand (company, product, or service) using the Internet through computers and mobile devices mediums. By such a definition, eMarketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand...

More clients are asking us what are Google's review guidelines are for companies. So we decided to come up with some Google Review Posting Guidelines to help you understand Google's Review process. Great reviews come in different shapes and sizes. If you’re not sure where to begin, here are a few tips to help you get started: Google Review Posting Guidelines Be Informative Your review should be specific and relevant to the company (place) you are reviewing and describe...

Online marketing is hard. Well, it isnt hard, there isnt a "secret sauce". It takes time and dedication to understand how the internet and the search engines work and how people use them. Don't neglect Social Media. It should be part of your overall marketing mix. Online Marketing is measurable. While you can’t automate online marketing, you can measure it. If you aren’t measuring each click, sale, interaction and citation for you and your business, you are not...

Search Engine Land just released an online article that describes how some individuals or businesses are able to go into Google Places and mark other businesses as "Closed" unbeknownst to that business owner. I can vouch for this because Conversion Pipeline has uncovered a recent client that just had their Google Places location marked as "Closed". Since we are currently managing this client's online marketing, we picked up on it shortly after it happened and were...