Digital Marketing Agency

logo

1-877-877-0542

sales@conversionpipeline.com

4501 Daly Dr. Suite 312, Chantilly, VA 20151

Contact Us

Top

Conversion Pipeline Blog

Conversion Pipeline / Conversion Pipeline Blog (Page 22)

Google is pushing hard during these tough economic times to push businesses to try their flagship paid advertising product "AdWords". Conversion Pipeline just received a large box full of $100 Google AdWords Gift Cards that can be used toward the opening of a "NEW" Google AdWords account. If you are looking to enter the Online Marketing space, give Conversion Pipeline a call and we can go over your options. ...

Local SEO Results In our ongoing research for our clients and for ourselves, we closely monitor the search rankings of target keywords. This morning, I performed a Google search for "Top Marketing Companies" that covers the Washington DC Metro area. I found some unexpected & interesting search results. These results are "localized" meaning that your search results will vary depending upon where you are within the world. Google will serve "Local" ads to the searcher. "Top Marketing Companies"...

Why Search Engine Reputation Management? The Internet has given everyone with Internet access a voice and an opinion. No one complains when they receive positive comments, but negative comments can damage your reputation and create a public relations nightmare that can be searchable on the internet. It kind of leaves a dry taste in your mouth, doesn't it? We cannot control what people say about us but we can monitor our reputation and create a strategic plan...

1. Listen To What Your Customer Is Saying Social Media has little to do with the thoughts and feelings of the business, it has to do with what your customers have to say. As a business owner, you should listen and take notes. Your customers will tell you how they feel about your product/service (positive and negative) as well as your competitors. This knowledge is power to a business owner. 2. Social Media Is Not Free A business can...

A Good reputation can lead a company down the path to new revenue growth….while a negative reputation will cripple an organization.  Yelp is an online review website that can help or hinder a company based upon the reviews that client’s give. If you are a business that services consumers, it would benefit you to know what your client’s are saying about you. Your Reputation is at stake here! For instance if you search for “Hair Salons in...

One of my favorite branding campaigns was for Hard Rock by Duncan/Channon - "You Know Who You Are". What I like about this campaign the most was that they were able to understand Hard Rock's demographic and target them effectively through print and TV spots. Hard Rock knew their target demographic was a middle-aged male who looks professional on the outside but has a inner "youth" that wants to come out. The print ad below illustrates...

If you are doing any form of online advertising a Pay-Per Click (PPC) report can be filled with data that does not make sense and is riddled with relevant and irrelevant data depending upon what your goals are. So we are often asked, what does a good PPC report consist of.  The PPC Report - Food For Thought A good PPC report relies less on the static numbers (a regurgitation of raw data), and more on what the...

How To Release A Press Release Often times we are asked to explain how a press release works and I normally go into detail of our SEO Optimized Press Release Process (Our Secret Sauce). But the biggest question that we receive from our clients is how much visibility can I get with my online press releases. Our answer is always centered on the press release must follow some basic fundamental variables that increase online visibility. Some of...

What Is Reputation Management? Sam Collingwood, Conversion Pipeline Managing Partner, stated that Reputation Management is the “process of monitoring, reporting and reacting to opinions, views and comments written about your company online”. With everyone using the Internet to investigate and find out about products, services, companies, and people – reputation management has become increasingly important. Google Yourself When you Google your name, what shows up within the search results? When people search for your company what do they find?...

Recently, I have been asked by our clients to explain the benefits of Google AdWords Express (formerly known as Google Boost). Google has written a fairly straight forward post about this newly re-branded service which I have summarized below. Google AdWords Express Customers looking for local products and/or services already search Google to find what they are looking for. By creating a Google Places business listing, you can make sure these local customers will be able to find...