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Conversion Pipeline Blog

Conversion Pipeline / Conversion Pipeline Blog (Page 23)

Combines the visibility of search engine optimization (SEO) with the real-time client interaction of social media marketing that today’s businesses require. This online marketing bundle emerges from the explosive growth of social media and its impact on local organic search engine results. For search, Google has stated that they look for three distinguishing factors when deciding how to return search results: Relevance Prominence Distance Of the three factors, prominence is the most difficult to calculate, except when factoring...

Google has renamed their Google Boost advertising platform to "AdWords Express". Google has indicated that the name change will not affect anyone's existing Google Boost account. Google also mentioned that they have made some improvements to AdWords Express which are indicated below: The ability to create ads for each of your business categories. You can also divide up your budget by category for more control over spending. Additional alerts & payment management: Google will let you know...

Search Engine Optimization (SEO) is one of the most effective online marketing strategies deployed by companies looking to drive targeted web traffic to their website for the purpose of generating leads. Since SEO requires a complicated skill-set and continuous search engine training, most companies outsource their SEO needs to qualified professionals….or so they thought! The problems arise when companies hire an SEO firm but don't really know how to judge their progress or how to calculate their SEO...

Most people have a LinkedIn account. For those of you who don't, you should get one. Not only is it free, it can also be one of your best sales tools for promoting your business but also for prospecting. Let me explain. People are connected to one another on the website. Some are connected through friendship, some through occupations, and some through previous occupations. When these people move to a different company, you have just expanded...

Online Marketing, especially email marketing, will increase a Small Business’ bottom line more than by traditional means.   Beginning an email marketing campaign is the first step towards freeing up company or organizational resources that may be under utilized by other types of marketing such as: direct mail campaigns, print, radio and television advertising.  Even if resources are not being dedicated to these types of marketing, small and medium sized business owners and entrepreneurs will want to...

With access to the World Wide Web, information about companies and individuals is readily available. People who want to know more about someone or something will inevitably conduct a search under a name or a company brand online. With any type of information gathered from digital and print media publishing, the question is whether or not the information acquired is actually accurate. With the advent of social media and blogging platforms such as blogger.com and wordpress.com, real...

Summary:  Content development is now the most critical function of website marketing since the Panda Update was enacted by Google in late February of 2011.  Learn how Google's latest update has affected online marketing firms, SEO, and website owners. High Quality – Original Content Is The Key To Organic SEO Rankings Since the Google Farmers Update, also known as the Panda Update (named after the programmer/engineer who created it) that began to take effect in late February 2011,...

Small businesses engaged in online marketing are eager to set up and execute effective social media campaigns.  Some small businesses and organizations prefer to manage their social networking accounts in-house and others choose to hire a social media firm. In either case, showing an ROI (return on investment) on social media campaigns is necessary in order to continue to assign staff or contractors to work on this form of marketing. How should ROI be measured in a...

When a small business hires an online marketing firm to increase website traffic there are expectations. Most small business owners want to increase sales and get the telephone ringing.  Online marketing should increase overall business. The ROI in online marketing is more easily and accurately measured than print, radio, television and direct mail.  Web analytics software allows for measurement of daily traffic to a website. Every move a visitor makes on a website will be recorded on...

By Michael Delpierre There is a great deal of excitement about social media right now, and rightly so.  It’s an effective and economical way to promote a small business online.  New prospects and customers may use Facebook to search for a company or organization by name if they can’t be found on a search engine. Facebook or Twitter should direct them there. Though these are powerful small business online marketing tools, they should not be seen as...