Digital Marketing Agency

logo

1-877-877-0542

sales@conversionpipeline.com

4501 Daly Dr. Suite 312, Chantilly, VA 20151

Contact Us

Top

Conversion Pipeline Blog

Conversion Pipeline / Conversion Pipeline Blog (Page 26)

PRWeb Case Study: Online News Releases and Search Marketing Lanham, MD, (PRWEB) February 11, 2010 -- PRWeb, the online news distribution service of Vocus (NASDAQ: VOCS) today announced it has published a new case study on Sterling Va.-based Conversion Pipeline. The case study details how Conversion Pipeline, a strategic marketing agency serving small business and non-profit clients, integrates a variety of Web-based marketing tactics to drive leads and sales. To read more about this article please click...

In 2008 when Michael Delpierre was forming his new company, Conversion Pipeline, he knew incorporating news releases as part of a marketing program were fundamental building blocks of his growth strategy and service offerings.  As a new strategic marketing communications firm, online news releases help quickly spread the word on why Conversion Pipeline's solutions and services are different than what traditional marketing companies offer.  And since his new company serves the small business and non-profit markets,...

Traditional Advertising Takes a Hit Traditional advertising is yet again the victim in a down economy. More businesses today are focusing more of their marketing spend on internet-based marketing versus traditional marketing strategies. Duke University’s Fuqua School of Business conducted a CMO (Chief Marketing Officer) survey, published in August of 2009, on Fortune 1000 CMOs and how they are going to allocate their upcoming marketing budgets for 2010. The study found that CMOs are decreasing their traditional...

Incorporating sales, marketing and business development techniques to create unified and integrated messaging for your company is critical.  Too many times a businesses’ sales team will sell their services “one way”, their marketing department is positioning their services “another way” and their business development team is pitching a value proposition never heard before.  Sound familiar?  I bet it might. This fragmented messaging not only happens to small businesses, it also happens to the most admired fortune 100...

We get asked all the time about what small businesses can to do start their SEO strategy. Normally we sit down and meet with our clients and go over some of the highlights of SEO and what it means to them and their website. We often reference SEOMoz's website in our discussions. A great article was posted back in 2008 about some SEO 101 tactics (The Beginner's Checklist for Small Business SEO). This is a great starter...

With 2010 finally here and staring us in the face, every small business needs to acknowledge the 100 pound elephant in the room, and his name is social media.  Many Small Businesses have the same questions circling in their heads…”how do we deal with social media, what are our social media strategies and is it right for my business? Should we ignore it and hope it goes away like another passing fad like Cherry Coke or...

Sam Collingwood joined Conversion Pipeline in Sterling as managing partner and vice president of sales. Collingwood will focus on channel partner development, client acquisition and revenue growth. Collingwood was a business development senior manager at AOL Inc., where he served three years and oversaw strategic partnership ventures and vendor management. Collingwood also served on the Time Warner Telecom Council, where he led partner negotiations and deal construction for the Time Warner divisions. Collingwood brings more than...

By Andrew Lipsman - December 15, 2009 comScore just released its November 2009 Media Metrix data, which shows an important milestone being reached by a very popular social networking site. For the first time in its history, Facebook.com surpassed 100 million monthly U.S. visitors joining a very select list of web properties reaching such a threshold (the others are Google Sites, Yahoo! Sites and Microsoft Sites). Facebook also ascended one position in our monthly Top 50 web property...

Michael Delpierre launched Conversion Pipeline, a strategic marketing communications company created to help small business and non-profits utilize modern sales, marketing, and communication strategies, such as pay-per-click advertising, search engine optimization, public relations, business consulting, social media, and other strategies to raise brand awareness in their respective marketplace. According to a release, Delpierre, formerly with Henninger Media Services, has led numerous sales and marketing teams that understood the importance of raising brand awareness and driving revenue. Headquartered...