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Conversion Pipeline Blog

Conversion Pipeline / Conversion Pipeline Blog (Page 27)

(Sterling, VA) Sam Collingwood joins Conversion Pipeline as Managing Partner and Vice President of Sales.  Mr. Collingwood will focus on channel partner development, client acquisition, and and revenue growth for Conversion Pipeline. Prior to that, Mr. Collingwood was a Business Development Senior Manager for at AOL Inc. where he served for three years and oversaw strategic partnership ventures and vendor management. Mr. Collingwood also served on the Time Warner Telecom Council where he led partner negotiations...

When you turn on the TV or listen to the radio, you get bombarded with the words, recession, TARP, unemployment, foreclosures, and other less than positive descriptors. No wonder small businesses are fearful of their long-term viability. But there is one thing small businesses can do to take control of their future. They should increase their marketing efforts. They should spend money on marketing because that is the one thing that will increase their chances of...

What is Integrated Marketing Communications? Management consultants came up with the term “integrated marketing communications” (IMC) to describe a marketer’s unified or holistic approach toward marketing across all media platforms. Integrated marketing ensures consistency of messaging throughout all media outlets. While some may think this is a simple concept, it is easily preached but harder to apply. Communicating to our targeted users has changed with the surge in online marketing strategies such as search engine optimization, pay-per-click advertising,...

Monday, December 7, 2009, 8:46am EST Michael S. Delpierre will lead Conversion Pipeline in Sterling, as it focuses on providing strategic marketing, branding, social media, and communications services to the Washington-area small business and nonprofit sectors....

By Sean Carton, ClickZ, Dec 7, 2009 A recent survey from Weber Shandwick and KRC Research has me wanting to simultaneously scratch my head in puzzlement and scream in frustration. Why? Because after surveying a broad cross-section of non-profit executives across the U.S., they found that while 88 percent of them are "experimenting" with social media, only 51 percent are actively using social media in their organizations, and an astounding 79 percent aren't sure how to demonstrate its value to others in their...

I am about to redo my business card. It seems like a simple process but it isn’t. How much information could one person put on a business card? Name, company, phone number, email, fax etc. Sounds simple right? Believe it or not, there is a method to the madness. If done correctly, you will be able to make a great first impression and potentially create a viral marketing piece. The first impression! If I meet you for the...

Conversion Pipeline, a strategic online marketing agency was created to help small business and non-profits utilize modern sales, marketing and communication strategies such as pay-per-click advertising, search engine optimization, public relations, business consulting, social media and other strategies to raise brand awareness in their respective marketplace. With the American economy stuck in a slump and unemployment hovering around 10%, small businesses are finding it hard to keep their heads above water by solely relying on traditional means...

Marketing For Nonprofits Is Different Than For-Profits Marketing for a nonprofit organization can be similar to marketing for a corporate for-profit business. Both types of organizations need to market to their consumer or targeted demographic. Marketing for a nonprofit takes it a step further and introduces the additional need to also market to the potential donor. The donor provides the financial backing for the nonprofit to conduct its work. Without the donor (or their monetary funds), the...

I was talking to an old customer today that I haven't spoken to in quite some time. I asked how business was. They said it was slow (the obvious answer for most businesses). I then proceeded to ask him what he was doing to increase leads. He then proceeded to tell me that they didn't really have a plan for generating new leads. So let me get this right, you are in a sales slump, you need...