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Conversion Pipeline Blog

Conversion Pipeline / Conversion Pipeline Blog (Page 28)

The most important common denominator in successful companies is the implementation of a successful Marcom (Marketing Communications) strategy. You can have the best product or service in your industry but if no one knows about it, or its benefits, it doesn't matter. Companies who realize that Band Awareness and Perception plays a big role in how successful a company is or isn't, has an advantage over their competition. We are #1 Because I Told You We Are...

By Kevin Lee, ClickZ, Oct 23, 2009 // For local searches in particular, paid listings are more relevant than organic ones. After all, marketers only want to pay for relevant clicks, and there's never been a foolproof way for Google or the other search engines to identify the optimal local results for a specific query. Google has launched a new flat fee Local Listings product in San Diego and San Francisco that, when it rolls out nationally...