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Conversion Pipeline Blog

Conversion Pipeline / Conversion Pipeline Blog (Page 3)

There are a lot of pitfalls to fall into when building, redesigning, or updating a website. No one wants to see the white screen of death instead of the login page. How do you avoid breaking your website by accident? Here are 3 things that you probably didn't know could break your website. 1. Updating the PHP version PHP an open-source software that allows websites to talk to a database. Like any software, PHP is updated occasionally to reduce vulnerability and improve functionality. While...

Many companies struggle to keep up with ongoing marketing efforts. Repetitive tasks such as emails, social media, creating conversion-focused landing pages and website updates are often forgotten. Many companies choose to automate these tasks through the use of marketing automation software to reduce the burden and collect valuable information about their prospects. Marketing automation software helps companies nurture leads and increase the rate of conversions by streamlining activities and allowing the marketer to work in a...

If you're an administrator of a Google Analytics account, you recently received an email about updates to Google's privacy policy. GDPR (General Data Protection Regulation), a law that will take effect on May 25, and the recent Facebook data usage scandals have urged digital platforms to protect data privacy. Google announced two important steps it is taking to protect personal data while retaining the power of aggregate analytics. First, Google Analytics just introduced data retention controls. These controls determine how...

Digital advertising offers a variety of platforms, attribution methods, and targeting options. The great variety of options can be overwhelming and make it challenging to use your ad budget efficiently and effectively.  We will be presenting at The Tower Club's Lunch and Learn event on 12:30 p.m., April 24 at The Tower Club. Attendees will learn how to make the most of digital ad dollars.   We will be sharing a variety of key best practices, including:   1. Pay attention...

If you are looking at your organic traffic results this month and you notice a "pop" or a "drop" in organic traffic, then it is the direct result of Google's latest algorithm update. Google makes many search algorithm updates throughout the year making website owners love or dread the updates. Usually, the websites with quality unique content and clean link footprints benefit from these updates. In a tweet by Google Search Liaison: Each day, Google usually releases one or...

Over the past few months, you’ve probably noticed that more websites are labeled as “Not Secure”. Last October, Google’s Chrome browser began labeling websites that have not yet switched from HTTP to HTTPS with this message. HTTPS is the industry standard for encrypting data on the web. HTTPS offers an added layer of protection and is considered the best way to prevent unauthorized access of sensitive information. Using HTTPS ensures that your website visitor's information is being sent across the...

How to Increase Your Website’s Conversion Rate  Your website’s conversion rate is the percentage of visitors to your website that take a desired action. This action might be filling out a contact form, capturing phone call, online registration or purchasing a product. Companies that focus on increasing their website’s conversion rate are far more likely to significantly improve their number of sales or qualified leads. Unfortunately, many businesses simply do not have the time or resources necessary to...

HubSpot and Google Analytics both provide businesses with valuable information about website traffic. Recently, there seems to be a lot of debate about which tool is better for website traffic reporting. Some companies choose to use both HubSpot and Google Analytics together. However, these tools can contradict each other. In fact, it’s not uncommon for the numbers to not match up at all. When determining which tool is best for your business, it’s important to consider the...

Conversion Pipeline is excited to welcome Andres Cortissoz as our new business development director. Andres comes to Conversion Pipeline with over 15 years of experience in advertising and marketing sales. Conversion Pipeline announced today that Andres Cortissoz has been hired as Business Development Director. Andres will work with the BD team to acquire new clients for all of Conversion Pipeline’s services including their full suite of digital marketing solutions, website builds, and design work. His extensive experience...

Are you missing out on ecommerce conversions? Intuit.com increased sales 211% by adding live chat to their website. Conversion rate optimization is especially important for ecommerce companies. Want to learn effective ecommerce conversion rate optimization strategies? Read this infographic featuring case studies from ecommerce companies. Infographic credit...