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Conversion Pipeline Blog

Conversion Pipeline / Conversion Pipeline Blog (Page 7)

Facebook For Business Pay Per Click Advertising Learn how to create a Facebook Advertising pay per click campaign for your business with this step-by-step video tutorial. Learn how to target your ads in order to better reach your target demographic on Facebook. Learn how to better allocate your marketing dollars so your don't waste money on random clicks. Learn how to target Facebook's mobile users to increase your brand recognition and fuel lead generation. Harness the power of Facebook's...

SNOW DAY. It used to be something to get so excited about; think back to your grade school days when a week day after the first big snowfall of the year meant sledding and snowmen. Now? Okay, it’s still something to get excited about, but for most of us in northern Virginia (and especially for us creative types who ‘have laptop, can work’), a snow day means sleeping an extra hour and teleworking. I tell ya, after this: I’ll take...

Marie Jarvis is the new kid in town, joining Conversion Pipeline's crazy — err, I mean experienced and eccentric team of digital marketing enthusiasts as, you guessed it, Digital Marketing Strategist. Marie, who holds a Bachelor's degree in Professional Writing from Elon University, is diving headfirst into her responsibilities interacting with clients, bantering with Michael, performing monthly reporting, chasing Nick's dog around the office, and working to enrich the already diverse Conversion Pipeline service offering. To give you...

“All work and no play makes Jack a dull boy.” “Work hard, play hard.” You’ve heard the idioms. At Conversion Pipeline, we live the idioms. Stop by our Chantilly, Virginia offices, and odds are that you’ll find this rough and tumble group of digital marketing professionals putting golf balls into an orange Solo cup while discussing client strategy; gathered around the conference room table doing arts and crafts while discussing how to better promote content; or plotting pranks and pay-per-click...

Conversion Pipeline is at it again — breakfast, that is!We're so excited to be partnering with Visit Loudoun and AAA Mid-Atlantic (and, of course, GOOGLE!) to host a Digital Breakfast event, Using Google to Propel Your Business, where attendees will gain unique insight into how successful digital marketing campaigns are planned, executed and measured.Come to speak with a knowledgeable Google Partner, and stay to learn all about:How Google fits into your broader digital marketing strategyWhat the AdWords platform...

Yes, yes, it's Monday again. And to make matters worse, the clouds have rolled in; the temperatures have dropped, and Fall has arrived to stay. Your favorite northern Virginia digital marketers are huddled up in the Gymnasium, plotting and planning big things for the week ahead — we're talking landing pages, and pay-per-click campaigns; website development, and backlink-building. ...

It’s #ThrowbackThursday, and at Conversion Pipeline, that only means one thing: Michael’s wearing his bedazzled jeans, while Sam and Harry rock out to a little ‘80s hair metal, and Ian’s trying as hard as he can to hang on to his college days (Roll Tide!). Me? I’m decorating the office with Lisa Frank everything, and Nick — well, Nick’s too hip to play along. Despite what Nick says, it can be fun to revisit those days gone by;...

Michael [Delpierre, Conversion Pipeline CEO] and I were out to lunch a few weeks ago, and the topic of conversation turned toward the idea of a ‘digital marketing expert’; what does it mean to be an expert in an industry so ever-changing as digital marketing? By definition an ‘expert’ is someone who possesses an authoritative knowledge, so I guess you could say we here at Conversion Pipeline are digital marketing experts, but the thing is — and...

    Note: If you like Zima With Grenadine, this article is not for you. The Craft Beer Marketing Industry Is Exploding Your marketing budget on the other hand… has stagnated. So the question becomes, what can you do to build and grow your brand using effective marketing & advertising strategies that are not only sensible but also help streeeeeeetch your dollar? The answer is simple: Outsource your branding, marketing & advertising to a professional digital marketing agency — one in...