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Conversion Pipeline Blog

Conversion Pipeline / Conversion Pipeline Blog (Page 8)

It is that time of year when Conversion Pipeline shuts down a little bit early on Friday and heads out to the annual Taste of Reston Festival! Come join us on June 19 & 20th at Reston Town Center for two days of food, drinks, live entertainment, carnival rides, and their famous Wine ‘n Dine area. See you there! For more information, visit: http://www.restontaste.com ...

Thanksgiving is but three days away, and at Conversion Pipeline that means it's time to craft our hearts out. And craft, we did. Armed with construction paper, markers, and way too much glitter, the newly minted seven of us (Welcome to the team, Kevin!) gathered 'round to give thanks, hand-turkey style. And hand turkeys, we made! Thanksgiving marks the beginning of the holiday season — a season we associate with indulgences, and gifts, and time off from work,...

Business-to-business marketing is changing, and marketers everywhere are reevaluating their tactics. The time has come to take a good, hard look at which of the old-school tactics still have merit, and which should be thrown out with the bathwater. To this end, Software Advice (a resource for lead nurturing software buyers) recently conducted a survey among 200 B2B marketing professionals in an attempt to better understand the “channels, offers, content types and technologies [being used] to fuel...

Atlas is about people. Marketing is about people. Facebook is about people, too. And the newly re-launched Atlas by Facebook is about helping marketers reach people wherever they exist in the digital world. The ad serving platform was acquired by Facebook (from Microsoft) in 2013. The social media giant has spent the last eighteen months redefining the future of Atlas, improving its user interface and marketing tools, with the goal of making it the “the most effective, intuitive,...

Friday, September 19 was the day. Shortly after noon, a FedEx delivery driver strode through the door, and into Conversion Pipeline's lobby, box in hand. Careful to not let this iPhone 6 meet the same fate as Jack Cooksey's, I opened one box gingerly, and then another, revealing first a gorgeous 4.7-inch screen that rounds and gives way to a durable, metal frame. What We Like Touch ID Sensor: Set up using a repetitive place / lift motion...

Effective August 18, Conversion Pipeline has increased their ranks by one; the digital marketing agency hired Lia Milgram to assume the position of Content Marketing Manager. Milgram is an accomplished writer, with experience that ranges from the composition of book reviews to highly technical feature-length articles, and compelling copy for e-newsletters, brochures, tweets, and more. Michael Delpierre, CEO of Conversion Pipeline, said, “We are ecstatic that Lia is joining the team to spearhead our content marketing strategy. Now more than ever,...

With all the recent shakeups by Google to its search algorithms, some SEOs have declared that Google is trying to "kill" SEO. But the party line from Google has always been "We're trying to improve the user experience and return relevant search results every time." I see no reason to doubt this sentiment. How Google Has Evolved Search Look at the last few major updates. Panda, first rolled out in 2011, was designed to weed out "thin" content....

You can be forgiven for thinking this is some sort of a prank -- the name doesn't exactly scream "Take me seriously!" But like most of Google's changes, you would be foolish not to take it seriously. This is the next step in the evolution of Google business services. Google My Business is the new successor, a combination of Google Local and Google+. It provides a single dashboard to manage your business information across all of Google's...