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Conversion Pipeline Blog

Conversion Pipeline / Conversion Pipeline Blog (Page 9)

Pinterest has been a dark horse competitor in the social media platforms for some time. With 70 million users, 71% of which are women, 28 percent of which have a household income of 100K+, Pinterest is a customer magnet for certain companies. Although it does tend to attract people with money to spend, businesses have had a hard time leveraging this particular social network. But the opportunity is there for the taking if you can make sense...

Washington, D.C. (PRWEB) May 20, 2014 Leading Washington DC marketing agencyConversion Pipeline is pleased to announce a new marketing program for its business clients. The Outsourced Chief Marketing Officer (CMO) program uses a retainer based approach to help businesses reach their objectives. Traditional marketing agencies use retainers for hourly and task-oriented marketing. With this new program, Conversion Pipeline will create a new paradigm in outsourced marketing: retainer-based marketing tied to trackable return on investment (ROI). Digital marketing companies specializing...

After Vic Gundotra announced he would be stepping down from his role as the head of Google+ social efforts, the Internet had a meltdown. Does this spell the end for Google+? What will this mean for marketers and business owners who have poured their time and energy into this budding social network? According to TechCrunch, Google+ is the "walking dead."  "What we’re hearing from multiple sources is that Google+ will no longer be considered a product, but a...

Websites have used Google Analytics for years, and we've endorsed it, since for the most part, Google Analytics is the most fully-featured analytics suite out there. Especially for the price. You can't beat free, after all. However, Google Analytics has also had some drawbacks. It can be too fully-featured for the average business owner. It's one thing to have all the data at your fingertips, but another thing altogether to be able to parse the information. And, of...

At Conversion Pipeline, we work with a variety of clients across all industries. Whether they be business to business based, or business to consumer, our main goal is to increase that client’s conversion rates. We look at conversions primarily through two criteria. First, we look at contact form conversions, where a user fills out a form on the client’s website. Second, we look at phone conversions. Call tracking is a mandatory service we provide for all of...

Businesses thrive on positive reviews and feedback left by clients on their pages. Search engines also thrive on positive reviews. Google, Yahoo, and Bing factor reviews into their search ranking mechanisms so it is becoming more and more important for businesses to request this small task of their clients. Leaving a review on Google+, Yahoo, and Yelp! is as easy as can be. Just a few simple steps and not only do clients get to leave comments...

It's so easy to take a look at how social media works close to home and assume that that is how it works everywhere. But in our globalized world, you can't necessarily do that. Your blind spots will negatively impact your ability to reach customers elsewhere. Whether studying global health or plumbing social media can help. That's why studies like the one released by Gigya are so interesting. They show where people review and share the content to...

It's trite and cliche by now, but it's still true: The SEO industry moves at a breakneck pace. What worked last year might not work this year -- or worse, might actually harm you, as we saw with Penguin/Panda and link-building. That's why it's crucial to keep an eye on the horizon to see what changes are bearing down on you and try to anticipate what to do about them. How Search Is Changing First, let’s take a look...

SEO is one of those fields that seems like it moves at the speed of light. The online world moves quickly. This means both Internet marketers and the businesses they serve have to pay attention and keep up. Optimizing for Mobile and Tablets It probably comes as no surprise to anyone that mobile devices are taking over our lives. Across the planet, more people own phones than have indoor plumbing. Mobile devices have become what’s known as “leapfrog”...