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If your company has ventured into any sort of online advertising, chances are you’re using Google Ads. And if you’re using Google Ads you need to have a solid understanding of what Google banner ad sizes to use in your display campaigns. We have put together a list of common ad sizes for both Mobile and for Computers.  Most Common Google Ads Sizes Mobile 300 x 250 320 x 50 320 x 100 250 x 250  200 x...

Accurate conversion tracking is crucial to the overall success of your business. Conversion tracking provides you with valuable information about what works and what does not. Tracking conversions also allows you to assess the growth of your company. Unfortunately, many people have difficulty tracking conversions. Even with the best preparation, conversion tracking problems can occur. The cause of these problems can be difficult to find if you don’t know what to look for. The most common cause of...

The use of marketing automation tools has grown significantly over the past few years. In fact, 35% of all companies used marketing automation tools last year. That number is expected to be much higher by the end of 2018. Marketing automation simplifies customer interactions and makes it possible to attract, nurture, and convert more leads than traditional marketing methods. Organizations today have numerous marketing automation tools to choose from. With so many available, it can be difficult...

Google+, the search engine’s social network service, was permanently shut down after it was revealed that it faced a "potential" data breach that exposed data of hundreds of thousands of users. On Oct. 8, Google published a blog post that a bug was found in the Google+ social media network gave third-party developers access to users’ private Google+ profile information for more than three years. Google conducted tests and determined that 496,951 users who had shared private profile data...

Not Measuring Success. Every home builder has sales goals that they have to meet. Unfortunately, these sales goals often do not translate over to website analytics. Setting up and tracking conversion goals is a must for every home builder. Conversion goals allow companies to set KPIs and measure success. Conversion tracking allows you to track your campaign down to the dollar spent if set up correctly. This allows home builders to better allocate their marketing...

HubSpot is a powerful marketing automation platform, which can be used to grow your business. While HubSpot can significantly improve your chance of success, it must be utilized correctly.  When implemented properly, HubSpot increases website traffic, improves conversion rate, and drives client and revenue growth. If your company does not take advantage of the tools offered by HubSpot, you will not see positive results. This is why it’s so important to learn as much as you can...

CHANTILLY, VA. (PRWEB) SEPTEMBER 17, 2018 Conversion Pipeline, a leading provider of digital marketing solutions, has been named one of the top 25 largest advertising agencies in the Greater Washington D.C. area for the second year in a row. “We are again thrilled to be among the top 25 marketing firms in the Washington D.C. Metro Area,” said Sam Collingwood, Co-Founder and COO at Conversion Pipeline. “Our success would not be possible without our valued employees and clients....

Your HubSpot Implementation Plan Implementing HubSpot can be an extremely time consuming and complex process. It’s important to learn all that you can before attempting to launch this powerful marketing automation platform.  Prior to implementation, you will need to identify resources, determine goals and objectives, and allocate responsibilities. It’s important that your entire staff is on board as continuous project management and open communication are crucial to success. There are a few things that must be sorted out before...

Inbound marketing has become extremely popular over the past few years. This effective marketing approach uses a number of techniques designed to draw customers in and encourage them to learn more. Inbound marketing is less disruptive and far more effective than traditional types of marketing including television commercials and online banner ads. The best inbound marketing approach includes a combination of several strategies, each designed to increase the chance of success. The strategies used will be the...

Marketing is important to every business. A quality marketing campaign allows consumers to learn about your company and the products or services you offer. As technology has changed, so have the ways in which marketing is handled. Companies that do not implement new strategies will have a hard time keeping up with their competitors.  There are two types of marketing – inbound and outbound. Both of these types have a different focus and approach. While outbound marketing...