Buyer behavior has changed, and marketing tactics need to as well. Traditional outbound marketing is becoming less effective as prospects feel bombarded. The result? Potential customers tune out old-school marketing tactics like direct mail, cold calls, and TV ads.
Inbound marketing combines email, content marketing, paid advertising, and search marketing – converting more leads while saving time and money.
Inbound marketing isn’t an “optional extra” — it is an essential aspect of any successful digital marketing strategy.
Inbound Marketing Components
Studies show that personalized subject lines or email body copy have higher open and click rates. Marketing automation captures personalized information and puts it in your hands so that you can tailor your content to your audience at each stage of the buying cycle.
With Hubspot’s integrated CRM, we create automated email drip campaigns to nurture leads through each stage of the funnel.
Content marketing plays a significant role in inbound marketing. Creating lead magnets, or valuable pieces of gated content, helps attract leads to you. Create value for prospects before they even become your clients, and they’ll be interested in learning more about your services.
Inbound marketing is designed to work at every stage of the sales pipeline – and beyond. Combined with marketing automation, inbound marketing attracts prospects, turns them into clients, and continues to delight them after their purchase.
As a Hubspot Partner, we combine inbound marketing with sophisticated marketing automation tools in Hubspot. Hubspot blends sales, marketing, and CRM into one powerful tool. Just a few of Hubspot’s inbound marketing features include customized landing pages, value-added content, and email drip campaigns.
– and we’re as big as you want us to be. Our dynamic agile marketing approach means we put the right people on your project when you need them. There is no dead weight, and each team member brings something unique to our clients. We get to know you, and you get to know us – this is the small business advantage with one on one attention. Conversion Pipeline packs a large agency punch with small agency responsiveness and attention.