Retargeting (also known as remarketing) allows you to display highly relevant ads to users who’ve visited your website. Retargeting is a powerful digital marketing tool that allows companies like yours the chance to stay engaged and top of mind with your target audience.
Retargeting is one of the most underutilized online marketing strategies because marketers and companies do not know how to deploy it properly. Retargeting is a powerful digital marketing tool that allows companies to stay engaged and keep their brand top of mind with their target audience. Retargeting is especially useful for companies with a longer sales funnel as it may take the user several visits to the website before converting.
Retargeting works when any paid advertising (Google AdWords) or organic search visitor comes to your website and leaves without converting. Retargeting essentially tags the user through cookies and adds them to your Google AdWords Retargeting campaign. This enables Google to serve these non-conversion visitors with your targeted Retargeting messaging (text or image ads) for 30 days while they are visiting websites on Google’s display network.
Any company who is spending money on online advertising and who is looking to increase sales activity on their website or promote brand awareness can benefit from retargeting. Retargeting can be a strategic component of your online advertising campaigns. Use retargeting to match the right message to the right online audience.
It’s simple…we have launched and managed hundreds of retargeting campaigns on Google, Bing & Facebook for various industries. Contact us and schedule a retargeting consultation.
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