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SEO Audit

SEO Audit

If your website is not bringing in leads, you're doing it wrong. Search Engine Optimization is a multifaceted approach to digital marketing that helps increase visibility and leads for businesses and organizations across a wide variety of industries.

How can you know if all your bases are covered?

Our free SEO audit can help you determine the strengths, weaknesses, and opportunities of your online presence.
SEO Audit Consultation


What is an SEO Audit?

An SEO audit is when a search professional reviews your websites for specific SEO best practices and identifies opportunities to improve the website’s organic search rankings. A search audit will take into consideration “on-page” and “off-page” variables that will impact a website’s search visibility. A thorough technical analysis is needed to understand how your website is being indexed by the search engines and what is needed to improve search performance.

Conducting an extensive SEO Audit is the first step in understanding the areas of improvement for your website. Our SEO analysis look at both on-page and off-page components of SEO. From your link footprint to your title tags, every variable  is assessed which will shed light on why your website is ranking the way it is.

A Complex Manual Process

Anyone can look online and use  “Free SEO Report” software to get a bird’s eye view of their website’s pain points. But this is where most companies fail to realize that just because there is text in the title tag field (as an example), doesn’t mean that the keywords are search descriptive or even relevant to that page. Another common mistake is when a company tests their mobile page speed and receive a score of 50 /100. Sometimes compressing images can get their score up in the 70s. Other times, a deeper understanding of 3rd party APIs and how that impacts the page speed is needed.  A website needs to be analyzed by a skilled search professional that their sole purpose is search engine optimization.

Competitive Analysis

When assessing the SEO viability of a website, we must also understand the competitive landscape of your industry.  Whether your intended audience has a local reach or even a global reach, understanding the competitive landscape will help us determine the overall strategy that is needed to compete organically.

What is Delivered in the SEO Audit?

At the end of our analysis, our SEO team will deliver a technical document in excel outlining the issues with the website that need to be mitigated. This document can be quite extensive so we usually engage our client’s technical team to review the findings with them (Yes, we will outline every broken link). We will also deliver a high level “executive-facing” document translating the technical terminology into human-speak. It is important for all levels within an organization to understand what the audit uncovered and the impact to organic search. These two documents will not only outline the issues but also give recommendations on what needs to be implemented to improve search performance.

Partial SEO Audit List

  • Title Tags
  • Meta Description
  • ALT Tags
  • Most Common Keywords Test
  • Keyword Usage
  • <h1> Headings Status
  • Robot.txt Test
  • Broken Links Test
  • SEO Friendly URL Test
  • AMP Test (Mobile)
  • Inline CSS Test
  • 20+ More Check Points
Northern VA Digital Marketing

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