Wetten Importers approached Conversion Pipeline a few years ago to build them a new website from the ground up. At the time their existing website was severely outdated, only a few pages, and was infected with malware. Conversion Pipeline worked with their Web Hosting company to remove the malware and place a temporary landing page while we built their new website.
Wetten Importers wanted a website that captured the visitor’s attention, highlighted the Belgian beers they imported, and was a resource for their distributors. To meet that request we uploaded hundreds of images, incorporated eye-catching designs and included each distributor, by state, within an interactive map. Since they wanted to improve their exposure on social media we built-out their social media profiles and integrated them within their website. We also included a blog and wrote many interesting and informative articles that were posted and ready to go by the time of launching their new site.
We added benefit oriented messaging and a clear call to action on the homepage. The navigation in the header was designed so visitors could quickly find the individual beer or brewery they were looking for Each subpage was optimized with a unique title tag, meta description, headers, alt text and body copy that included just the right amount of keywords relative to that page.